Borg Complex Case Files 2

UPDATE: See the Borg Complex primer here.


Alright, let’s review. A Borg Complex is exhibited by writers and pundits whenever you can sum up their message with the phrase: “Resistance is futile.”

The six previously identified symptoms of a Borg Complex are as follows:

1. Makes grandiose, but unsupported claims for technology

2. Uses the term Luddite a-historically and as a casual slur

3. Pays lip service to, but ultimately dismisses genuine concerns

4. Equates resistance or caution to reactionary nostalgia

5. Starkly and matter-of-factly frames the case for assimilation

6. Announces the bleak future for those who refuse to assimilate

In an effort to further refine our diagnostic instruments, I am now adding two more related symptoms to the list. The first of these arises from a couple of cases submitted by Nick Carr and is summarized as follows:

7. Expresses contemptuous disregard for the achievements of the past

Consider this claim by Tim O’Reilly highlighted by Carr:

“I don’t really give a shit if literary novels go away. … the novel as we know it today is only a 200-year-old construct. And now we’re getting new forms of entertainment, new forms of popular culture.”

Well, there you have it. This same statement serves to illustrate the second symptom I’m introducing:

8. Refers to historical parallels only to dismiss present concerns.

This symptom identifies historical precedents as a way of saying, “Look, people worried about stuff like this before and they survived, so there’s nothing to be concerned about now.” It sees all concerns through the lens of Chicken Little. The sky never falls. I would suggest that the Boy Who Cried Wolf is the better parable. The wolf sometimes shows up.

To this list of now eight symptoms, we might also add two Causes.

1. Self-interest, usually commercial (ranging from more tempered to crass)

2. Fatalistic commitment to technological determinism (in pessimistic and optimistic varieties)

Now let’s consider some more cases related to education, a field that is particularly susceptible to Borg Complex claims. In a recent column, Thomas Friedman gushed over MOOCs:

“Nothing has more potential to lift more people out of poverty — by providing them an affordable education to get a job or improve in the job they have. Nothing has more potential to unlock a billion more brains to solve the world’s biggest problems. And nothing has more potential to enable us to reimagine higher education than the massive open online course, or MOOC, platforms that are being developed by the likes of Stanford and the Massachusetts Institute of Technology and companies like Coursera and Udacity.”

These are high, indeed utopian hopes, and in their support Friedman offered two heartwarming anecdotes of MOOC success. In doing so, he committed the error of tech-uptopians (modeled on what Pascal took to be the error of Stoicism): Believing the wonderful use to which a technology can be put, will be the use to which it is always put.

Friedman wrapped up his post with the words of M.I.T. president, L. Rafael Reif, “There is a new world unfolding and everyone will have to adapt.”

And there it is — Borg Complex.

In long piece in The Awl (via Nathan Jurgenson), Maria Bustillos discusses an online exchange on the subject of MOOCs between Aaron Bady and Clay Shirky. Take the time to read the whole thing if you’re curious/worried about MOOCs. But here is Shirky on the difference between he and Bady: “Aaron and I agree about most of the diagnosis; we disagree about the prognosis. He thinks these trends are reversible, and I don’t; Udacity could go away next year and the damage is already done.”

Once again — Borg Complex.

At this juncture it’s worth asking, as Jurgenson did in sending me this last case, “Is he wrong?”

Is it not the case that folks who exhibit a Borg Complex often turn out to be right? Isn’t it inevitable that their vision will play out regardless of what we say or do?

My initial response is … maybe. As I’ve said before, a Borg Complex diagnosis is neutral as to the eventual veracity of the claims. It is more about an attitude toward technology in the present that renders the claims, if they are realized, instances of self-fulfilling prophecy.

The appearance of inevitability is a trick played by our tendency to make a neat story out of the past. Historians know this better than most. What looks like inevitability to us is only a function of zooming so far out that all contingencies fade from view. But in the fine-grain texture of lived experience, we know that there are countless contingencies that impinge upon the unfolding of history. It is also a function of forgetfulness. If only we had a catalog of all that we were told was inevitable that didn’t finally transpire. We only remember successes and then we tell their story as if they had to succeed all along, and this lends claims of inevitability an undeserved plausibility.

One other consideration: It is always worth asking, Who stands to profit from tales of technological inevitability?

Consider the conclusion of a keynote address delivered at the Digital-Life-Design Conference in Munich by Max Levchin:

“So to conclude: I believe that in the next decades we will see huge number of inherently analog processes captured digitally. Opportunities to build businesses that process this data and improve lives will abound.”

The “analog processes” Levchin is talking about are basically the ordinary aspects of our human lives that have yet to be successfully turned into digital data points. Here’s Carr on the vision Levchin lays out:

“This is the nightmare world of Big Data, where the moment-by-moment behavior of human beings — analog resources — is tracked by sensors and engineered by central authorities to create optimal statistical outcomes. We might dismiss it as a warped science fiction fantasy if it weren’t also the utopian dream of the Max Levchins of the world. They have lots of money and they smell even more: ‘I believe that in the next decades we will see huge number of inherently analog processes captured digitally. Opportunities to build businesses that process this data and improve lives will abound.’ It’s the ultimate win-win: you get filthy rich by purifying the tribe.”

Commenting on the same address and on Carr’s critique, Alan Jacobs captures the Borg-ish nature of Levchin’s rhetoric:

“And Levchin makes his case for these exciting new developments in a very common way: ‘This is going to add a huge amount of new kinds of risks. But as a species, we simply must take these risks, to continue advancing, to use all available resources to their maximum.’ Levchin doesn’t really spell out what the risks are — though Nick Carr does — because he doesn’t want us to think about them. He just wants us to think about the absolutely unquestionable ‘must’ of using ‘all available resources to their maximum.’ That ‘advance’ in that direction might amount to ‘retreat’ in actual human flourishing does not cross his mind, because it cannot. Efficiency in the exploitation of ‘resources’ is his only canon.”

We “must” do this. It is inevitable but that this will happen. Resistance is futile.

Except that very often it isn’t. There are choices to be made. A figure no less identified with technological determinism than Marshall McLuhan reminded us: “There is absolutely no inevitability as long as there is a willingness to contemplate what is happening.” The handwaving rhetoric that I’ve called a Borg Complex is resolutely opposed to just such contemplation, and very often for the worst of motives. By naming it my hope is that it can be more readily identified, weighed, and rejected.

Elsewhere McLuhan said, “the only alternative is to understand everything that is going on, and then neutralize it as much as possible, turn off as many buttons as you can, and frustrate them as much as you can … Anything I talk about is almost certainly to be something I’m resolutely against, and it seems to me the best way of opposing it is to understand it, and then you know where to turn off the button.”

Understanding is a form of resistance. So remember, carry on with the work of intelligent, loving resistance where discernment and wisdom deem it necessary.


This is a third in series of Borg Complex posts, you can read previous installments here.

I’ve set up a tumblr to catalog instances of Borg Complex rhetoric here. Submissions welcome.


11 thoughts on “Borg Complex Case Files 2

  1. “This is the nightmare world of Big Data, where the moment-by-moment behavior of human beings — analog resources — is tracked by sensors and engineered by central authorities to create optimal statistical outcomes.”

    The quote by Carr reminds me of this Sprint commercial.

  2. I’m enjoying the Borg complex series. And, you will be pleased to learn, I am discussing the idea amongst friends.

  3. Thanks for the continuation of this series. It is highly informative and enjoyable. As someone who works in education, I have seen this “Borg complex” in both administration and students. From the administrative side, there is this (uncritical) push to assimilate simply to “keep up with the Joneses” (my words, not theirs, but certainly this is not a new phenomenon). From the student side, their assimilation is almost complete, as they not only see no reason to resist, but see resistance as unnecessary and even harmful. Who, after all, can encounter a 24 hour period without “pinning” something to one’s Pinterest board or uploading another photo to Instagram? But your post gives me hope in the act of contemplating and perhaps encouraging others in this act as well. Thanks again.

  4. Another great post here, Michael. So many cases of Borg complex going around these days! And so useful to use a scifi reference in a way that’s not
    always about technological utopianism. There’s some wisdom in Star Trek!

    In arguing against people who could be diagnosed as such, it could be
    helpful to have some clear examples of cases where harm really was
    caused, or as you put it, the wolf really does show up. One might
    take the example (maybe extreme) of conquered peoples in expansions of
    empires. For example, in the development of the US, the native
    Americans were largely wiped out, killed in large numbers, and their
    cultures destroyed. Its been awhile since I read this history, but I
    remember the phrase “manifest destiny” as something that was given for justification of taking over the continent and heading west.

    If you consider arguing with native Americans during this time, you
    could say that they were being destroyed or assimilated for the good
    of a greater development. From your perspective you may feel very right
    about this. But from their perspective, someone living a perfectly
    viable, rich life, it would be hard to be convinced of the value of
    such a great development that utterly wipes out one’s way of life and
    everything one cares about.

    Comparing MOOC’s or even Levchin’s optimization of analog resources to genocide is probably too extreme, and so it might
    be useful to have other examples where a technological development
    caused real harm. I’m sure there are many. Do you know of any books
    that take on this topic? Something like “The People’s history of the
    United States” but with a technological or cultural bent rather than political?
    I see some of this in the essays I’ve read of Wendall Berry. Maybe McLuhan gives such examples? I haven’t read much of him.

    I like the idea of “appropriate technology”- technology that actually
    aids the people that adopt it rather than hurts them. It could be
    useful against people with Borg complex in getting into the details to evaluate
    the pros and cons of any particular development for those people it is proposed for.

  5. This “Borg Complex” idea as it applies to technology reminds me of a buffet… you want to eat just one portion, but someone walks up to you and says:

    “You must go back to the buffet, and eat another portion, resistance is futile, you will get fat.”

    Technology is our buffet line.

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