Toilet Paper: A History

Seinfeld excelled at criticism of the everyday. A few months ago, in a fine essay in the NY Times, Sam Anderson suggested that Roland Barthes was the father of pop cultural criticism and that we are all now cultural critics in the Barthian vein, “decoding everything.” Perhaps. But if Barthes gave us serious criticism of popular culture, Seinfeld taught us to be ironic critics of the utterly mundane. Case in point: toilet paper.

Consider this exchange from “The Face Painter” episode:

George: Take toilet paper for example. Do you realize that toilet paper has
not changed in my lifetime? It’s just paper on a cardboard roll, that’s it.
And in ten thousand years, it will still be exactly the same because really,
what else can they do?

Siena: That’s true. There really has been no development in toilet paper.

George: And everything else has changed. But toilet paper is exactly the same,
and will be so until we’re dead.

Siena: Yeah, you’re right George. What else can they do?

George: It’s just paper on a roll, that’s it. And that’s all it will ever be.

Siena: Wow.

Now stick with me. I know you’re probably wondering why I’m writing about toilet paper, but there is a point here. George reminds us that ubiquitous technologies tend to become naturalized (reified if you prefer) and veil their very contingent history. In other words, there has been development in toilet paper as Jerry points out later in the episode:

George: I saw Siena again.

Elaine: Siena?

Jerry: Yeah, he’s dating a crayon.

George: We discussed toilet paper.

Jerry: Toilet paper?

George: Yeah, I told her how toilet paper hasn’t changed in my lifetime, and
probably wouldn’t change in the next fifty thousand years and she was
fascinated, fascinated!

Jerry: What are you talking about?

Elaine: Yeah.

Jerry: Toilet paper’s changed.

Elaine: Yeah.

Jerry: It’s softer.

Elaine: Softer.

Jerry: More sheets per roll.

Elaine: Sheets.

Jerry: Comes in a wide variety of colors.

Elaine: Colors.

George: Ok, ok, fine! It’s changed, it’s not really the point. Anyway, I’m
thinking of making a big move.

Toilet paper has a history. Of course it has a history. But who thinks of it? Like George, we take most of our technology for granted. Of course, we pay a lot of attention to certain technologies, usually the newest and most innovative. But we don’t think too much about those other technologies that have become more or less part of our natural environment, the refrigerator for example. But these very mundane technologies have, in fact, carried rather significant consequences when you think about it. The refrigerator significantly reordered our relationship to food and dining, and consequently impacted household labor, the rhythms of daily life, and nutrition and health. These are no small things, but for all of this the refrigerator is hardly thought of as a revolutionary technology. Instead, the arrangements it facilitated are now more or less taken for granted.

Toilet paper, in case you’re wondering, was in use  in China as early as the fourteenth century and it was made in 2′ x 3′ sheets. Everywhere else, and in China before then, people made use of what their environment offered. Leaves, mussel shells, corncobs were among the more common options. The Romans (what have they ever done for us!) used a sponge attached to the end of a stick and dipped in salt water. And yes, as you may have heard, in certain cultures the left hand was employed in the task of scatological hygiene, and in these cultures the left hand retains a certain stigma to this day.

Until the late-nineteenth century, Americans opted for discarded reading material. It’s not clear if this is why Americans still today often take reading material into the bathroom, or if the practice of reading on the toilet yielded a eureka moment subsequently. In any case, magazines, newspapers, and almanacs were all precursors to the toilet paper as we know it today. It has been claimed that the Sears and Roebuck catalog was also known as the  “Rears and Sorebutt” catalog. The Farmer’s Almanac even came with a hole punched in it so that it could be hung and the pages torn off with ease.

Toilet paper in its present form first appeared in 1857 thanks to Joseph Gayetty. It was thoughtfully moistened with aloe. In 1879, the Scott Paper Company was founded by brothers Edward and Clarence Scott. They sold toilet paper in an unperforated roll. By 1885, perforated rolls were being sold by Albany Perforated Wrapping Paper Company.

In 1935, Northern Tissue advertised its toilet paper to be “splinter-free.” Apparently, early production techniques managed to embed splinters in the paper. Three cheers for innovation! And finally, in 1942, two-ply toilet paper was introduced in St. Andrew’s Paper Mill in the UK. An odd development considering wartime austerity and rationing. Speaking of rationing, the Virtual Toilet Paper Museum (you’re learning all sorts of things in this post) reports that the first toilet paper shortage in the US took place in 1973. Presumably, it was overshadowed by the oil embargo.

The point is that all technology has a history and that what we now take to be innovative and revolutionary will one day become ordinary and commonplace. This, of course, borders on cliche. The key, however, is to remember that before any technology became a naturalized and taken-for-granted part of society there were choices to be made. Forgetting that technology has a history is a way of refusing responsibility.

The Smart Phone in the Garden, Part Two

In The Machine in the Garden, Leo Marx chronicled how the American literary tradition responded to the advent of Industrial Age machinery throughout the nineteenth century. The reaction was ambiguous. The arrival of the machine was framed by the pastoral ideal that represented America as a garden positioned precariously between the wilderness and civilization. For some, the appearance of the machine heralded the dissolution of the garden. For others, the machine was to be assimilated into the garden. Most, however, seem to have cared little for the garden.

In “The Celestial Railroad,” Nathaniel Hawthorne’s revisiting of Bunyan’s Pilgrim’s Progress, the pilgrims rode a railroad in ease foregoing the travails of Christian’s journey. To their dismay they discover in the end that the railroad brought them not to the gates of the Celestial City, but to its infernal opposite instead. More likely than not, Hawthorne’s readers would have taken a more sanguine, if not downright utopian view of the railroad. A view not unlike that depicted in John Gast’s “American Progress” in which the railroad appears as an emblem of progress and empire.

John Gast, “American Progress” (1872)

These conflicting perspectives on technology and its place in American society run straight through the nineteenth century, across the twentieth, and into the twenty-first. Enthusiasts have consistently carried the day, but the critical counterpoints have never been insignificant. The contrapuntal tradition in Marx’s account was animated by an ancient literary convention that assumed real-world significance in the American context. This tradition of pastoral or Arcadian criticism sought to mitigate the perceived ills occasioned by the unbridled advance of civilization without advocating a return to the wilderness. The garden was thus positioned as a middle way between two poles.

As such, the garden was dependent on the two poles for its identity, in particular it was constituted by an evolving conception of “wilderness” that has itself been shown to depend on the advance of civilization. Tracing the evolution of the concept of “wilderness” in American thought is the aim of William Cronon’s 1995 chapter, “The Trouble with Wilderness; or, Getting Back to the Wrong Nature.”

In the opening paragraphs, Cronon makes the following provocative, counter-intuitive claim: “Far from being the one place on earth that stands apart from humanity, it is quite profoundly a human creation—indeed, the creation of very particular human cultures at very particular moments in human history.” A little later on he adds, “As we gaze into the mirror it holds up for us, we too easily imagine that what we behold is Nature when in fact we see the reflection of our own unexamined longings and desires.”

Of course, Cronon is not making a claim about the facticity of the natural world. It is there with or without us. He is making a claim about the idea or concept of the wilderness in American culture. It is a concept with a history and, as Cronon notes, early on the wilderness carried very different connotations than those it picked up during the nineteenth century. It was first the howling wilderness, a liminal and inhospitable place that could evoke holy dread. By the mid-nineteenth century, however, Thoreau could declare, “In Wildness is the preservation of the World.” A massive transformation had been effected in the symbolic value of the wilderness.

Cronon attributes this transformation to sources that he groups under the heading of the sublime and the frontier. Regarding the former, Cronon writes, “In the theories of Edmund Burke, Immanuel Kant, William Gilpin, and others, sublime landscapes were those rare places on earth where one had more chance than elsewhere to glimpse the face of God.” Consequently, it was both a majestic and inspiring place as well as a site of trepidation and dread. By the latter part of the 19th century, “the terrible awe that Wordsworth and Thoreau regarded as the appropriately pious stance to adopt in the presence of their mountaintop God was giving way to a much more comfortable, almost sentimental demeanor.” The sublime landscape was domesticated; it was, we might say, merely beautiful, picturesque. Cronon traces the evolution through the mountaintop experiences recorded by Wordsworth, Thoreau, and John Muir. Their moods differ, but for each the experience evokes a worshipful response – the mountaintop as cathedral.

The frontier and everything that it came to represent for Americans supplies the second set of associations that transformed the cultural value of the wilderness. In Frederick Jackson Turner’s famous formulation, the frontier was the crucible of American character. “Seen in this way,” Cronon explains, “wild country became a place not just of religious redemption but of national renewal, the quintessential location for experiencing what it meant to be an American.” Of course, Turner produced his thesis just as the frontier was closing and so the frontier myth possessed a nostalgic and elegiac tone from the start: “Those who have celebrated the frontier have almost always looked backward as they did so, mourning an older, simpler, truer world that is about to disappear, forever.”

The wilderness then was freighted with religious and national symbolism and it was constituted as that which was receding and withdrawing before the incursions of civilization. It was at this time that, according to Cronon, “ Wilderness suddenly emerged as the landscape of choice for elite tourists.” These tourists

“brought with them strikingly urban ideas of the countryside through which they traveled. For them, wild land was not a site for productive labor and not a permanent home; rather, it was a place of recreation. One went to the wilderness not as a producer but as a consumer …”

Cronon sagely goes on to observe,

“Country people generally know far too much about working the land to regard unworked land as their ideal. In contrast, elite urban tourists and wealthy sportsmen projected their leisure-time frontier fantasies onto the American landscape and so created wilderness in their own image.”

“Only people whose relation to the land was already alienated,” Cronon concludes further on, “could hold up wilderness as a model for human life in nature, for the romantic ideology of wilderness leaves precisely nowhere for human beings actually to make their living from the land.” The binary of wilderness and civilization, in other words, abandons the garden ideal altogether.

Consequently,

“To the extent that we celebrate wilderness as the measure with which we judge civilization, we reproduce the dualism that sets humanity and nature at opposite poles. We thereby leave ourselves little hope of discovering what an ethical, sustainable, honorable human place in nature might actually look like.”

As I read him, Cronon’s discussion anticipates more recent debates about the relationship between offline and online experience. It would seem, for instance, that wilderness dualism presaged digital dualism. Moreover, his critique of the early wilderness tourists raises important questions for those who would today advocate greater degrees of disconnection. See, for example, Alexis Madrigal’s sensible point in “Are We Addicted to Gadgets or Indentured to Work?” and compare it to Cronon’s own question:

“Why, for instance, is the ‘wilderness experience’ so often conceived as a form of recreation best enjoyed by those whose class privileges give them the time and resources to leave their jobs behind and ‘get away from it all?'”

The remainder of Cronon’s essay raises further suggestive parallels and in the next post in the series I’ll take those up.

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My thanks to Eric E. for pointing me to Cronon’s article.

Previous post.

The Smartphone in the Garden

[Update: If you are seeing this older post in your RSS feed, it is because I updated the post to correct a glaring factual error and the post inadvertently re-published.]

Following an extended stay in Europe, Henry James returned to America in 1904.  Shortly after landing in New York, he made his way to New Hampshire. There he was struck by how the landscape impressed itself upon him. It was full of “the sweetness of belated recognition, that of the sense of some bedimmed summer of the distant prime flushing back into life and asking to give again as much as possible of what it had given before.” James wondered what it was that triggered this reaction, “shamelessly ‘subjective’” as it may have been, but he interrupted his own introspection: “When you wander about in Arcadia, you ask as few questions as possible.” Recounting this experience in The American Scene, however, he could not help but return to the questions: “Why was the whole connotation so delicately Arcadian, like that of the Arcadia of an old tapestry, an old legend, an old love-story in fifteen volumes …?”

James’ reflections were noted by Leo Marx in the closing chapter of his classic, The Machine in the Garden: Technology and the Pastoral Ideal in America. First published in 1964, The Machine in the Garden is a rich, absorbing study of the tension between the pastoral ideal and the intrusion of machine technology throughout American history. In the first part of the work, Marx explains how, soon after the European discovery of the New World, the pastoral ideal was seized upon to describe America. Thomas Jefferson in particular translated what had been a literary construct into “a guide to social policy.” America was to be a society wherein the opposition between nature and civilization was resolved in favor of a delicately balanced, harmonious relationship; it was not a wilderness, but a garden.

America’s quasi-mythic self-understanding, then, included a vision of idyllic beauty and fecundity. But this vision would be imperiled by the appearance of the industrial machine, and the very moment of its first appearance would be a recurring trope in American literature. It would seem, in fact, that “Where were you when you first heard a train whistle?” was something akin to “Where were you when Kennedy was shot?” The former question was never articulated in the same manner, but the event was recorded over and over again.

In Marx’s view, the recurring vignette describing the startled recognition of the machine’s intrusion into the pastoral ideal was an American adaptation of the traditional “pastoral design.” The pastoral design was a literary convention with roots in classical antiquity. Within the pastoral design, the pastoral ideal of the harmony between man and nature, positioned between civilization on the one side and wilderness on the other, is troubled by the intrusion of some “counterforce” which signals the larger reality within which the pastoral ideal is played out. The gesture is made visible in the landscape paintings of the 17th century that introduced some momento mori into the idealized scenery. It is, for example, spelled out by Poussin when his shepherds stumble upon a grave with the inscription, “Et in Arcadia Ego.” Within the pastoral design, impinging disruptive forces always trouble the pastoral ideal.

The train whistle became, for a certain generation of American writers, a memento mori signaling death’s presence within the pastoral ideal of America. This ideal, however, was not eradicated by the industrial revolution. It was still alive in the imagination of Henry Adams, even if it appears more self-consciously quaint unto itself. Well into the 20th century, the artistic conventions of the genre are still visible, even in the technocratic vision of Charles Sheeler.

Sheeler’s “American Landscape” (1930) adopted the formal conventions of the landscape painting, down to the solitary human form provided to indicate the scale of all else, but, of course, the striking feature of Sheeler’s landscape is the total absence of land. The entire environment has been “mechanized.” Marx does not make this point, but I’m tempted to read the ladder in the lower right corner, the only archaic element in view, as a memento mori. A return to pre-industrial technology is the death that threatens. But, Marx notes, “this bleak vista conveys a strangely soft, tender feeling.” As is characteristic of Sheeler’s technological paintings, movement has been stilled. Sheeler, according to Marx, has “imposed order, peace, and harmony upon our modern chaos.”

It is useful to contrast Sheeler’s painting with an older attempt to harmoniously represent a new order which encompasses the machine into the ideal.

In “The Lackawanna Valley” (1855), George Innes depicts a more traditional landscape, but he has incorporated the machine into the scene, both by the presence of the train winding its way toward the foreground and the smoke rising from the mills or factories further in the background. Setting Innes and Sheeler side by side, creates a suggestive illustration of the evolution of the machine’s place within the pastoral ideal of American society. What was for Hawthorne, Melville, Thoreau and others of their generation a potentially destructive intrusion into the pastoral ideal, is first assimilated into the ideal and then transfigures the ideal into its own image.

Sheeler’s painting is characteristic of a trend, but it should not be taken to suggest the death of the pastoral ideal for American society. Like all deeply rooted cultural ideals, it has a way of reinventing itself and reemerging. Marx’s history, in fact, can be usefully understood as context for our present debates about the Internet and society. Seen in this light, Sherry Turkle’s Cape Cod narrative can be understood as an elaboration of a genre that goes back at least as far as Hawthorne’s “train whistle” notes. Here is Turkle writing in the NY Times:

“I spend the summers at a cottage on Cape Cod, and for decades I walked the same dunes that Thoreau once walked. Not too long ago, people walked with their heads up, looking at the water, the sky, the sand and at one another, talking. Now they often walk with their heads down, typing. Even when they are with friends, partners, children, everyone is on their own devices.”

It is no longer the industrial machine that has entered the garden, it is now the smartphone.

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(More to come.)

The New New (Actually Old, Pascalian) Atheists

So I thought this was interesting. In a discussion of the New New Atheists (no, that wasn’t a typo) in Harper’s, Christopher Beha cites Alex Rosenberg, a philosopher at Duke, who “insists that doing away with religion means doing away with most of what comes with it: a sense of order in the universe, the hope that life has some inherent meaning, even the belief in free will.”

Now, is it just me or wasn’t that kind of Nietzsche’s whole point some hundred and twenty or so years ago? So at least one of the New New Atheists is actually just like the Old Atheists. In any case, I appreciate the consistency.

Of course, this is a gloomy picture and Rosenberg acknowledges that it can create a certain angst in some:  “There is . . . in us all the hankering for a satisfactory narrative to make ‘life, the universe and everything’ (in Douglas Adams’s words) hang together in a meaningful way. When people disbelieve in God and see no alternative, they often find themselves wishing they could believe, since now they have an itch and no way to scratch it.”

So Beha asks Rosenberg what can be done about this. Response:

“Rosenberg’s answer in his book is basically to ignore it. The modern world offers lots of help in this effort. To begin with, there are pharmaceuticals; Rosenberg strongly encourages those depressed by the emptiness of the Godless world to avail themselves of mood-altering drugs. Then there are the pleasures of acquisitive consumer culture—the making of money and the getting of things.”

Well, at least this is honest — and oddly Pascalian in an inverted sort of way.

Shelley on Information Overload … circa 1821

Reading present day concerns into texts from earlier historical periods is a temptation that is often best resisted. It is, however, especially hard to resist while reading this opening paragraph of Percy Bysshe Shelley’s “Defense of Poetry” from 1821:

“We have more moral, political, and historical wisdom than we know how to reduce into practice; we have more scientific and economical knowledge than can be accommodated to the just distribution of the produce which it multiplies. The poetry in these systems of thought is concealed by the accumulation of facts and calculating processes. There is no want of knowledge respecting what is wisest and best in morals, government, and political economy, or at least, what is wiser and better than what men now practise and endure. But we let I dare not wait upon I would, like the poor cat in the adage. We want the creative faculty to imagine that which we know; we want the generous impulse to act that which we imagine; we want the poetry of life; our calculations have outrun conception; we have eaten more than we can digest. The cultivation of those sciences which have enlarged the limits of the empire of man over the external world, has, for want of the poetical faculty, proportionally circumscribed those of the internal world; and man, having enslaved the elements, remains himself a slave. To what but a cultivation of the mechanical arts in a degree disproportioned to the presence of the creative faculty, which is the basis of all knowledge, is to be attributed the abuse of all invention for abridging and combining labor, to the exasperation of the inequality of mankind? From what other cause has it arisen that the discoveries which should have lightened, have added a weight to the curse imposed on Adam? Poetry, and the principle of Self, of which money is the visible incarnation, are the God and Mammon of the world.”

Update: It occurs to me that there is an interesting parallel here to a line from TS Eliot that I like to throw around.

Eliot: “Where is the Life we have lost in living? Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?”

Shelley: “We want the creative faculty to imagine that which we know; we want the generous impulse to act that which we imagine; we want the poetry of life …”