Techne, Logos, Technology, Technique

In Nature, Technology and the SacredBronislaw Szerszynski writes:

“Aristotle had only conjoined the words techne and logos once, and this in the Rhetoric, seeming to use the term to refer to the way that words, divorced from their, in our terms, vertical relation to universal reason, could be used solely as a means to quotidian, horizontal ends. The Greek word technologousi was used in this sense up to the twelfth century — not as craft subordinated to reason, but as reasoning subordinated to craft and artfulness. But with the Reformation, and particularly with Puritanism, came a new emphasis on reducing the arts to universal, univocal methodological principles — on finding the logos of techne itself, the science that defines all the arts, and thus overcoming the recalcitrance of matter and making it subservient to logos. Technologia, and its synonym, technometria, emerged as Latin terms in the work of the sixteenth-centruy French Protestant rhetorician Peter Ramus, who used them in the more modern sense of ‘the logos of all relations among all technai‘. But it was in the eighteenth century, for example in the work of Johann Beckamann, that the concept of technology as a ‘functional description of the process of production’ emerges in its recognizably modern sense [citing Carl Mitcham].”

Szerszynksi describes this as the “extension of logos, of speech and reason, deeper into the fabrication process, expunging the residual animism that was involved in conceiving the craftworker as having to co-operate with matter.”

Later in the same chapter, after offering a discussion of Heidegger and Foucault, Szerszynski turns to Ellul:

In The Technological System Jacques Ellul seeks to capture features of this new technological condition — both the way that technology in modern society seems to promise a this-worldly salvation by removing uncertainty from human affairs, and its distinctive, self-reproducing dynamic. He distinguishes between traditional ‘technical operations’ and the ‘technical phenomenon’, in terms of the way that the latter takes what was tentative … and ‘brings it to the realm of clear, voluntary and reasoned concepts’. The technical phenomenon (la technique) is a uniquely modern form of making and using artifacts — ‘the totality of methods rationally arrived at and having absolute efficiency … in every field of human activity’. He explores the way that technique resists incorporation into non-technical contexts, and becomes the measure for itself. Traditional technai were located in the context of a non-technical matrix of human ends, with accounts of human flourishing incorporating ideas of beauty, justice and contemplation. But with modern technique, the ends-context of any specific technological application is itself construed in technical terms, so that there is no non-technical context to which technology is understood as subordinate. Technique thus becomes ‘self-directing’, a closed, self-determining phenomenon. Further, technique expands, linking together different techniques in relations of mutual dependency, and absorbs non-technical activities into its orbit. Fundamentally, technique becomes an end in itself, in which elements are functional — adapted not to specific ends but to the needs of the system as a whole. Thus no individual steers the technological process; rather than individuals being the wielders and directors of technology, they are ‘responsible only for seeing that the technical act is done correctly’ [citing Robert Daly, all other quotations in paragraph from Ellul].

Here’s my summary: “Technology” brings together making and thinking. To the Greeks, making was clearly subordinate to thinking. In the early modern period, making is deeply invested with thinking. In the end, the making that emerges from the infusion of thinking is such that its emergent properties as a system triumph over thinking by binding thinking to the logic of making.

Earlier, Szersynski, following Robert W. Daly, offered the following breakdown of tool use according to Aristotle’s four causes:

“… the tool user was the ‘efficient cause’ of the final product, the resource substance used the ‘material cause’, the specific goal of the technological intervention the ‘formal cause’, and the lifeworld context within which that goal was intelligible the ‘final cause’.”

Borrowing these categories, the trajectory outlined above, and Ellul’s position, seems to be that the tool user has become the material cause and the technological system itself simultaneously the efficient, formal, and final causes. This certainly amounts to a strong technological determinism.

Technology, Habit, and Being in the World

Thinking about the social and personal consequences of technology often leads to a debate between those who believe technologies are more or less neutral and those who believe technologies exert some kind of formative influence over human actions. The latter view I’ve taken to calling technological voluntarism, and the former is typically identified as some variety of technological determinism. On the one hand, it seems obvious that choices are being made by those who use technology, and those choices could reasonably be made to the contrary. On the other hand, an influence is felt, at the individual and societal level, which cannot easily be discussed without assigning, at least rhetorically, some causal power to technology. If it is difficult to argue that technology wholly determines our situation, it would also be difficult to argue that technology does not at all condition our situation. The challenge is to characterize the nature of this non-determinative, yet formative influence.

Here is one approach to this discussion that I would like to commend: evolving mutual reciprocity. The emergence and adoption of technology are a function of human agency, the ability to choose how technology is to be used, but human agency is itself conditioned by our prior use of technology. This approach grants primacy neither to the tool nor to the act of choosing. Our choosing is always already conditioned by our tools, and this conditioning is always already a consequence of our choices. But in order to advance this argument it’s necessary to conceptualize the manner in which this reciprocal state of affairs is actualized. To do this I’m going to borrow from an Aristotelian account of moral formation with particular emphasis on the embodied, and thus pre-cognitive, dimension of human action.

In Aristotle’s Nicomachean Ethics, choice is the foundation of the moral life: “Again, we feel anger and fear without choice, but the excellences [or, virtues] are choices or involve choices.” Choices, however, eventually become habits, and habits dispose us to choose in certain ways and not others. Notice the reciprocity between doing and being in Aristotle’s account of courage: “by being habituated to despise things that are terrible and to stand our ground against them we become brave, and it is when we have become so that we shall be most able to stand our ground against them.” Act bravely to become brave that you may act bravely. Aristotle illustrates his point by comparing the cultivation of virtue to the cultivation of skill at playing the lyre or the work of building. Skill at living well is acquired analogously to these other practical skills — it is acquired by embodied practice. So, Aristotle explains,

by doing the acts that we do in our transactions with other men we become just or unjust, and by doing the acts that we do in the presence of danger, and being habituated to feel fear or confidence we become brave or cowardly…. Thus, in one word, states arise out of like activities.  This is why the activities we exhibit must be of a certain kind; it is because the states correspond to the difference between these. It makes no small difference, then, whether we form habits of one kind or of another from our very youth; it makes a very great difference, or rather all the difference.

There are two directions in which we can apply this insight to the question of technology and human agency. First, it suggests that the choices we make with our tools are initially experienced as choices, but in time take on the force of habits. These habits, if sufficiently ingrained, then act as would virtues or vices in Arsitotle’s schema, i.e., they condition subsequent choices. If we’re inattentive to the force of habituated action, we may be unable to fully account for the influence of technology, individually or socially.

The second direction follows  Aristotle’s own examples and emphasizes the embodied dimension of habituated action. Lived experience consists of a circuit comprising mind, body, tools, and world.  This circuit of perception and action typically runs so smoothly through these nodes that it may hardly be noticed at all. In fact, the tendency would be to lose sight of how deeply integrated into the experience of reality tools have become and how these tools mediate reality. To put it in a slightly different way, tools become the interface through which reality is accessed.  (Putting it this way also illustrates how tools provide the metaphors by which reality is interpreted.) Katherine Hayles drew attention to this circuit when, discussing the significance of embodiment, she wrote,

When changes in [embodied] practices take place, they are often linked with new technologies that affect how people use their bodies and experience space and time.  Formed by technology at the same time that it creates technology, embodiment mediates between technology and discourse by creating new experiential frameworks that serve as boundary markers for the creation of corresponding discursive systems.

New technologies, in other words, produce novel ways of using and experiencing bodies in the world.  With our bodies we make our tools and our tools then shape how we understand and experience our bodies.

This often unnoticed circuit through which we experience the world is sometimes disrupted by some error in the code of digital devices or breakdown of machinery. We typically take these sorts of disruptions as annoyances of varying degrees; but because tools are an unnoticed link in the circuit encompassing world, body, and mind, disruptions emanating from the tools also elicit flashes of illumination by breaking habituated patterns of thought and action. Let’s call this the Empty Milk Jug Effect. When you pick up an empty milk jug that you think is full, you’re caught off guard; you experience a palpable rupture between unconscious, embodied judgments and the feedback flowing back through the embodied instantiation of those judgments. Likewise, the malfunction of our tools may elicit similar instances of startled realization with regard to the countless pre-cognitive and habituated dispositions and assumptions that facilitate our experience. Thus Hayles again:

. . . unpredictable breaks occur that disrupt the smooth functioning of thought, action, and result, making us abruptly aware that our agency is increasingly enmeshed within complex networks extending beyond our ken and operating through codes that are, for the most part, invisible and inaccessible.

While not referencing Aristotle, Hayles also employs the language of habit. She writes, for example, of bodily practices which have sedimented

“into habitual actions and movements, sinking below conscious awareness.   At this level they achieve an inertia that can prove surprisingly resistant to conscious intentions to modify or change them. By their nature, habits do not occupy conscious thought; they are done more or less automatically, as if the knowledge of how to perform the actions resided in ones’ fingers or physical mobility rather than in one’s mind.”

An example: I recently switched to a MacBook Pro after years of using a variety of PCs. After a couple of weeks of using my new Mac I had become fairly well accustomed to the interface. When I went back to my PC to access some old files, I found myself making Apple gestures on the PC trackpad that I knew, had you asked me, would not work on the PC. But my fingers had already learned certain habits and sought to apply them. That is a seemingly insignificant illustration, but consider the implications if similar patterns of habituated expectation and action were consistently realized throughout the whole range of our technologically mediated experiences. I imagine, for example, that if we were to perform a careful case study of the embodied habits that have accumulated around our use of cell phones, we would come away with a string of other, more significant, examples of our technologically conditioned habits of being in the world and with others.

Returning to the question of human agency and technology equipped with the categories of habit and embodiment, a mediating position that transcends the impasse between voluntarism and determinism emerges. Technology does not achieve its influence apart from the countless choices to use technology in this way or that, and those choices to use technology are never free of the earlier habits acquired by the use of technology.

Technologies do not change the character of their age merely by their appearance, they do so through the use to which they are put by individuals whose perceptions, assumptions, and sensibilities are thereby re-ordered and re-calibrated. When this use becomes habitual, the new perceptions, assumptions, and sensibilities achieve a taken-for-granted status and become, as it were, a second nature. This technologically induced “second-nature” then becomes the ground for the subsequent inter-play between human agents and new technologies.

If we’re mindful of the manner in which technology exerts its influence, we may have a chance to address whatever we take to be the less desirable consequences of technology, at least on a personal level. We do well to remember Aristotle’s counsel: those who would transform their character by “taking refuge in theory” are like “patients who listen attentively to their doctors, but do none of the things they are ordered to do.” If character is formed, at least in part, by technological habits, then the use of technology must be calibrated by practices and counter-practices that will yield virtue. Merely thinking about how we would like to change won’t get us very far at all.

Theory and the “Real” World

There is wisdom tucked in this passage from Donna Haraway’s Simians, Cyborgs, and Women: The Reinvention of Nature, better known for its Cyborg Manifesto:

So, I think my problem and ‘our’ problem is how to have simultaneously an account of radical historical contingency for all knowledge claims and knowing subjects, a critical practice for recognizing our own ‘semiotic technologies’ for making meanings, and a no-nonsense commitment to faithful accounts of a ‘real’ world, one that can be partially shared and friendly to earth-wide projects of finite freedom, adequate material abundance, modest meaning in suffering, and limited happiness.

You can read the chapter from which that quotation is drawn here.

Place and Image, Death and Memory

The sociability of social networking sites such as Facebook is built upon an archive of memories.  Facebook trades in memory in at least two ways.  On the one hand, and perhaps especially for older users, Facebook is platform that facilitates the search for memories.  Old friends and old flames can be found on Facebook.  Reconnecting with a high school buddy activates a surge of interconnected memories that lead to other long forgotten memories and so on.  On the other hand, and this perhaps especially for younger users, Facebook also renders present experience already a depository of potential memories.  The future past impinges upon the present.  Our experience is a conducted as a search for memories yet to be formed which will be archived on Facebook.  In a sense then we hunt for memories past and, paradoxically, for memories future.

This post is the second in a series situating Facebook within the memory theater/arts of memory tradition.  In the first post I set the stage by describing how social networking sites and internet enabled smart phones have constituted experience as a field of potential memories.  I also suggested that how we store and access our memories makes a difference.  The cultural and personal significance of memory is not a static category of human nature. Memory and its significance evolve over time, often in response to changing technologies.  So the question, then, is something like this:  What difference does it make, personally and culturally, that Facebook has become such a prominent mode of memory? 

In order to explore that question, I’ll delve briefly into the history of the art of memory, a set of memory practices with which, I believe, Facebook shares interesting similarities.  But as promised at the end of the last post, we’ll start with a story.

Spatiality, images, and death have long been woven together in the complex history of remembering.  Each appears prominently in the founding myth of what Frances Yates has called the “art of memory” as recounted by Cicero in his De oratore. According to the story, the poet Simonides of Ceos was contracted by Scopas, a Thessalian nobleman, to compose a poem in his honor.  To the nobleman’s chagrin, Simonides devoted half of his oration to the praise of the gods Castor and Pollux.  Feeling himself cheated out of half of the honor, Scopas brusquely paid Simonides only half the agreed upon fee and told him to seek the rest from the twin gods.  Not long afterward that same evening, Simonides was summoned from the banqueting table by news that two young men were calling for him at the door.  Simonides sought the two callers, but found no one.  While he was out of the house, however, the roof caved in killing all of those gathered around the table including Scopas. As Yates puts it, “The invisible callers, Castor and Pollux, had handsomely paid for their share in the panegyric by drawing Simonides away from the banquet just before the crash.”

Cicero

The bodies of the victims were so disfigured by the manner of death that they were rendered unidentifiable even by family and friends.  Simonides, however, found that he was able to recall where each person was seated around the table and in this way he identified each body.  This led Simonides to the realization that place and image were the keys to memory, and in this case, also a means of preserving identity through the calamity of death.  In Cicero’s words,

[Simonides] inferred that persons desiring to train [their memory] must select places and form mental images of the things they wish to remember and store those images in the places, so that the order of the places will preserve the order of the things, and the images of the things will denote the things themselves, and we shall employ the places and images respectively as a wax writing-tablet and the letters written on it.

Cicero is one of three classical sources on the principles of artificial memory that evolved in the ancient world as a component of rhetorical training.  The other two sources are Quintilian’s Institutio oratoria and the anonymous Ad Herennium.  It is through the Ad Herennium, mistakenly attributed to Cicero, that the art of memory migrates into Medieval culture where it is eventually assimilated into the field of ethics.  Cicero’s allusion to the wax-writing table, however, reminds us that discussion of memory in the ancient world was not limited to the rhetorical schools.  Memory as a block of wax upon which we make impressions is a metaphor attributed to Socrates in Plato’s Theaetetus where it appears as a gift of Mnemosyne, the mother of the muses:

Imagine, then, for the sake of argument, that our minds contain a block of wax, which in this or that individual may be larger or smaller, and composed of wax that is comparatively pure or muddy, and harder in some, softer in others, and sometimes of just the right consistency.

Let us call it the gift of the Muses’ mother, Memory, and say that whenever we wish to remember something we see or hear or conceive in our own minds, we hold this wax under the perceptions or ideas and imprint them on it as we might stamp the impressions of a seal ring.  Whatever is so imprinted we remember and know so long as the image remains; whatever is rubbed out or has not succeeded in leaving an impression we have forgotten and do not know.

Plato and Aristotle in Rafeal's "School of Athens"

The Platonic understanding of memory was grounded in a metaphysic and epistemology which located the ability to apprehend truth in an act of recollection.  Plato believed that the highest forms of knowledge were not derived from sense experience, but were first apprehended by the soul in a pre-existent state and remain imprinted deep in a person’s memory.  Truth consists in matching the sensible experience of physical reality to the imprint of eternal Forms or Ideas whose images or imprints reside in memory.  Consequently the chief aim of education is the remembering of these Ideas and this aim is principally attained through “dialectical enquiry,” a process, modeled by Plato’s dialogs, by which a student may arrive at a remembering of the Ideas.

At this point, we should notice that the anteriority, or “pastness,” of the knowledge in question is, strictly speaking, incidental.  What is important is the presence of the absent Idea or Form.  It is to evoke the presence of this absence that remembering is deployed.  It is the presence of eternal Ideas that secures the apprehension of truth, goodness, or beauty in the present.  Locating the memory within the span of time past does not bear upon its value which rests in its being possessed as a model against which to measure experience.

Paul Ricoeur, in Memory, History, Forgetting, begins his consideration of the heritage of Greek reflections on memory with the following observation:

Socratic philosophy bequeathed to us two rival and complementary topoi on this subject, one Platonic, the other Aristotelian.  The first, centered on the theme of the eikōn [image], speaks of the present representation of an absent thing; it argues implicitly for enclosing the problematic of memory within that of imagination.  The second, centered on the theme of the representation of a thing formerly perceived, acquired, or learned, argues for including the problematic of the image within that of remembering.

As he goes on to note, from these two framings of the problematic of memory “we can never completely extricate ourselves.”

Reflecting for just a moment on the nature of our own memories it is not difficult to see why this might be the case.  If we remember our mother, for example, we may do so either by contemplating some idealized image of her in our mind’s eye or else by recollecting a moment from our shared past.  In both cases we may be said to be remembering our mother, but the memories differ along the Platonic/Aristotelian divide suggested by Ricoeur.  In the former case I remember her in a way that seeks her presence without reference to time past; in the latter, I remember her in a way that situates her chronologically in the past.

At this point, I’m sure it seems that we’ve wandered a bit from the art of memory and father still from social networking sites.  There is a method to this madness, however, but demonstrating that will have to wait for the next post.  Already, I am pushing the limits of acceptable blog post length.

Looking forward to the next post in this series, then, here are the tasks that remain:

  • Exploring memory as an index of desire.
  • Setting the art of memory tradition, and Facebook, within Ricoeur’s schema.
  • Asking what difference all of this makes.

Social Media and the Arts of Memory

UPDATE: A complete and updated form of the essay began here is now available here.

Early in The Art of Memory, Frances Yates pauses to envision a “forgotten social habit” of the classical world.  She invites us to wonder,“Who is that man moving slowly in the lonely building, stopping at intervals with an intent face?”  That man, Yates tells us, is a “rhetoric student forming a set of memory loci.”  The rhetoric student would have been creating the architecture of a mental space into which they would then place vivid images imaginatively designed to recollect the themes or words of a prepared oration.  While delivering the oration, the rhetor would navigate the mental space coming upon each carefully placed image which triggered their memory accordingly.  This work of designing mental space and populating the space with striking images followed the prescriptions of the artificial memory techniques widely practiced in classical antiquity.

What if, however, we updated Yates’ scene by setting it in the present?  The scene would be instantly recognizable as long as we equipped our imagined person with a cell phone.  The stopping at intervals and the intent face would correspond to any of the multiple uses to which an Internet-enabled smart phone may be put:  reading or sending a text message, downloading songs, taking or sending pictures and video, updating social media profiles, or finding directions with GPS, to name but a few.  What is striking is how often these activities would, like that of the ancient rhetor, involve the work of memory.   Much of what cell phones are increasingly used for has very little to do with making a phone call, after all. In fact, one could argue that the calling feature of phones is becoming largely irrelevant.  Cell phones are more likely to be used to access the Internet, send a text message, take a picture, or film a video.  Given these capabilities cell phones have become prosthetic memory devices; to lose a cell phone would be to induce a state of partial amnesia.  Or, it may be better to say it would might induce a fear of future amnesia since our ability to approach the present as a field of potential memories would be undermined.

Social networking sites (SNS) are of special interest because of the way in which they explicitly trade in memory.  As Joanne Garde-Hansen asks in “MyMemories?:  Personal Digital Archive Fever and Facebook,” “If memory and identity can be seen as coterminous and SNSs involve literally digitising ones’ self into being then what is at stake when memories and identities are practiced on Facebook?”

She goes on to add,

It goes without saying that the allure of the site is in its drawing together in one place memory practices: creating photograph albums, sharing photographs, messaging, joining groups and alumni memberships, making ‘friends’ and staying in touch with family.

It would be fair to acknowledge that SNS such as Facebook traffic in more than the allure of memory practices. Nonetheless, the production, maintenance, and retrieval of memory is integral to the practices deployed on SNSs.

Following Jacques Derrida, Garde-Hansen considers Facebook as an instance of the archiving archive. Thus, she points out, the architecture of a SNS such as Facebook is not neutral with respect to the memories it archives.  As Derrida observed,

… the technical structure of the archiving archive also determines the structure of the archivable content even in its very coming into existence and in its relationship to the future.  The archivization produces as much as it records the event.

Garde-Hansen also draws SNSs into the conflict between database and narrative staged by Manovich in The Language of New Media.  In her view, the most significant aspect of Manovich’s analysis of new media for SNSs is the comparison he draws between the visual organization of new media interfaces and spatial montage.  “Manovich’s emphasis upon spatial narrative is,” according to Garde-Hansen, “extremely pertinent to thinking through the emergence of SNSs and how these sites remediate personal and collective memory.” Framed in this way, memory as spatial montage challenges “the rise and dominance of history,” the “power of the written word” to order the past temporally, and the “twentieth century’s emphasis upon the single, unadulterated image (think cinema).”

Derrida’s insight suggests that given the way the architecture of an archive already determines what can in fact be archived, the future record of the past is already impinging upon the present.  Or, put otherwise, the sorts of memories we are able to generate with social media may already be directing our interactions in the present.  (For an insightful discussion of this point anchored on an analysis of faux-vintage photography see Nathan Jurgenson’s, “The Faux-Vintage Photo.”)  Drawing in Manovich’s database/narrative opposition, suggests that the visual/spatial mode of ordering memories on SNSs potentially shifts how meaning is derived from memory and how we construct the self.  We’ll explore both of these considerations a little further in subsequent posts.

Returning to the scene suggested by Yates, however, we may also consider SNSs such as Facebook as instances of new artificial memory spaces constructed to supplement and augment the natural memory.  Already in the artificial memory tradition we have memory rendered spatially and visually in a manner that anticipates the representation and organization of memory in SNSs.  Situating SNSs within the long history of spatial and visual memory also affords us the opportunity to consider SNSs in the context of a complex and rich tradition of philosophical reflection.

What emerges is a history of memory practices that alternate between a Platonic focus on memory as the presence of an absence and an Aristotelian emphasis on memory as the record of the past.  There are several thematic threads that weave this story together including the opposition of internal memory to memory supported by inscription, the connection between memory and imagination, memory as the index of desire, the related tensions between space and time and databases and narratives, and the relationship of memory to identity.  Yet for all the complexity those themes introduce, we will begin our next post in this series with a story.

___________________________________________________

Joanne Garde-Hansen’s article is found in Save As… Digital Memories.