“The world of Paper is an anachronism. It’s a screenless world created to sell you a thing made for the screen. It’s the past resurrected in order to convince you that something entirely common today is actually a portal to the future. Anyone touching a shiny, bright screen is going to look futuristic when they’re ensconced in a world furnished with stuff from Grandmother’s attic. This is a manipulation. If we want the world of Her, let’s actually go build it. Let’s figure out how to build technology that can be productively used without having to stare at it all the time. Let’s figure out how to do that in a way that doesn’t continue to hand over our privacy and free will to corporations that clearly still haven’t figured out how to get out of the advertising game. Let’s figure out how to break the attention barrier and return to a sense of technological progress that is measured by how useful things are, not how good they are at catching us in digital traps where we waste our lives clicking things. But let’s not delude ourselves that we’re just an app-install away from a frictionless and clean world of invisible technology.”

From Christopher Butler’s wide-ranging reflection on Facebook’s new app, Paper, “fashionable Luddism,” the commercial uses of nostalgia, depictions of the future in film, and our perpetually re-negotiated settlements with technology. Read the whole thing.