Boycotts and procotts are by now commonplace and predictable, the skirmishes involving a certain fast-food chain being only the latest prominent instance. This got me thinking about the boycotting impulse, particularly when it is aligned with social issues. It seems to reflect the breakdown of public reason. What I have in mind is the situation described by Alasdair MacIntyre in the opening of After Virtue. Unable to reasonably debate differences in a consequential manner because of the absence of a broadly shared narrative of what constitutes the good life, it would seem that we are left with acts of will. Of course, in a consumer society what other form could such action take than marketplace transactions. Perhaps we can describe it as the commodification of public debate. Like war, boycotting is politics by other means. It is weaponized consumption.