Folks at The Onion are masters of parody.  In this very funny clip they target World of Warcraft players, but they do so in a way that gets painfully close to all of us for whom the pleasures of Web 2.0 are tinged with a dash of narcissism.  It may be that charm of social media lies in watching other people watch us so that ultimately we are captivated by our own reflection.

h/t:  Mr. Gladding