Nicholas Carr, who appears to be ubiquitous in certain circles these days, reviews In Pursuit of Silence by George Prochnik. Worth the read if only to come across this:
A sound designer tells Prochnik that the thunderous beats pumped out by the sound systems in Abercrombie & Fitch outlets are engineered to create “a state of celebratory arousal” that reaches its climax with the purchase of a hoodie.
It is interesting that in the renaissance and early baroque periods of music, the affect of music and it’s ability to induce certain responses in the human psyche were things that the composers and theorists were keenly aware of. As such, there were certain harmonic forms that were avoided and even discarded during those times for fear of what they may do to the mental state of those listening.