Capitalism, Magic, and Technology

In his chapter on the “cultural preparation” for the age of the machine in Technics and Civilization, Lewis Mumford cites, among other phenomenon, capitalism and magic. Here’s the abridged version:

“Thus although capitalism and technics must be clearly distinguished at every stage, one conditioned the other and reacted upon it.”

“It was because of certain traits in private capitalism that the machine — which was a neutral agent — has often seemed, and in fact has sometimes been, a malicious element in society, careless of human life, indifferent to human interests.  The machine has suffered for the sins of capitalism; contrariwise, capitalism has often taken credit for the virtues of the machine.”

“… indeed, the necessity to promote continual changes and improvements, which has been characteristic of capitalism, introduced an element of instability into technics and kept society from assimilating its mechanical improvements and integrating them in an appropriate social pattern.”

“Between fantasy and exact knowledge, between drama and technology, there is an intermediate station: that of magic. It was in magic that the general conquest of the external environment was decisively instituted.”

“In sum, magic turned men’s minds to the external world: it suggested the need of manipulating it: it helped create the tools for successfully achieving this, and it sharpened observation as to the results.”

“As children’s play anticipates crudely adult life, so did magic anticipate modern science and technology …”

“… magic was the bridge that united fantasy with technology: the dream of power with the engines of fulfillment.”

Capitalism, magic, and technology — an odd grouping at first blush, but less so upon further reflection. The common denominator? Human desire — its generation, manipulation, and satisfaction.

Interestingly, this was a confluence of influences (sans capitalism) also eloquently articulated by C. S. Lewis, a scholar of Medieval and Renaissance literature, in The Abolition of Man:

I have described as a `magician’s bargain’ that process whereby man surrenders object after object, and finally himself, to Nature in return for power. And I meant what I said. The fact that the scientist has succeeded where the magician failed has put such a wide contrast between them in popular thought that the real story of the birth of Science is misunderstood. You will even find people who write about the sixteenth century as if Magic were a medieval survival and Science the new thing that came in to sweep it away. Those who have studied the period know better. There was very little magic in the Middle Ages: the sixteenth and seventeenth centuries are the high noon of magic. The serious magical endeavour and the serious scientific endeavour are twins: one was sickly and died, the other strong and throve. But they were twins. They were born of the same impulse. I allow that some (certainly not all) of the early scientists were actuated by a pure love of knowledge. But if we consider the temper of that age as a whole we can discern the impulse of which I speak.

There is something which unites magic and applied science while separating both from the wisdom of earlier ages. For the wise men of old the cardinal problem had been how to conform the soul to reality, and the solution had been knowledge, self-discipline, and virtue. For magic and applied science alike the problem is how to subdue reality to the wishes of men: the solution is a technique ….

Twitterfication: More Complicated + Less New = No Interest

Seismic Acitivty or Media Coverage

On the Media’s recent program,  Turning Away, focused on the spike in foreign news coverage following the devastation in Japan and the combat in Libya.  That spike, however, plateaued, and now foreign coverage in American journalism is again on the decline.  At least until the next crisis, of course.

This prompted some incisive, if somewhat disconcerting, observations from host Brooke Gladstone and her guests, Mark Jurkowitz and Steve Coll.  Here is Gladstone introducing the program:

BROOKE GLADSTONE: Mark Jurkowitz at the PEW Research Center’s Project for Excellence in Journalism says that a few weeks back Libya and Japan made up more than 40 percent of the news, an extraordinary number. But now, even as fresh horrors rain down on the people of Libya and Japan, the American media look elsewhere for leads.

Perhaps, says Jurkowitz, that’s because events out there have become both more complicated and less new, a lethal combination for coverage . . .

That last line struck me as being regrettably accurate.  More Complicated + Less New = Less Coverage.  And less coverage either reflects or engenders no interest.  I’m fairly certain that this equation has summed up the way American media works for some time time now; Kierkegaard had already diagnosed the symptoms in the 19th century.  But I would also speculate that the dynamics of digital/social media have also ratcheted up the logic the equation seeks to convey, exponentially perhaps.  Consider it the Twitterfication of the news cycle.  We can’t quite do complicated and sustained very well within the constraints of social media.

The following exchange also provided a helpful schema that rang true, the 12-day disaster editorial cycle:

BROOKE GLADSTONE: Steve Coll covered his fair share of natural disaster and war in his decades as foreign correspondent at The Washington Post, and he found that there is a template for many stories, no matter how harrowing. In his experience, earthquake and disaster coverage, in general, follow a 12-day editorial cycle. He witnessed it while covering an earthquake that killed tens of thousands of people in Iran.

The first few days are spent reporting breaking news and casualties and destruction. Around day five, the late miracle story in which search teams find an improbable survivor amidst the rubble. Day seven brings the interpretation of meaning story, with religious overtones. By day 12, it’s essentially buh-bye for now.

So in your mind run through the catastrophes and crisis that have garnered significant media coverage over the last year or so and see if that does not neatly capture the way they were covered.  Wait, having a hard time remembering the catastrophes and crisis of the last year?  Were you caught off guard, as I was, when we heard that it had been a year since the BP oil spill in the gulf?  Vaguely remember something about floods in Australia? Something happened in Tunisia recently right?  It seems the logic of our media environment is precisely calibrated to induce forgetfulness.

After Coll expresses some surprise at how quickly we have lost sight of ongoing developments in Japan and Libya, Gladstone asks Coll, “Should we be worried about that?”

Coll is, perhaps justifiably, sardonic in response:

STEVE COLL: Well, we are a global power with military and diplomatic interests and deployments all over the world, and we expend tax dollars and put lives at risk all the time in complicated foreign environments, so yeah, it’s a problem. We ought to be thinking about these places on an empirical basis in greater depth than we sometimes do.

Social Memory, Social Order

“Concerning social memory in particular, we may note that images of the past commonly legitimate a present social order.  It is an implicit rule that participants in any social order must presuppose a shared memory.  To the extent that their memories of a society’s past diverge, to that extent its members can share neither experiences nor assumptions.  The effect is seen perhaps most obviously when communication across generations is impeded by different sets of memories.  Across generations, different sets of memories, frequently in the shape of implicit background narratives, will encounter each other; so that, although physically present to one another in a particular setting, the different generations may remain mentally and emotionally insulated, the memories of one generation locked irretrievably, as it were, in the brains and bodies of that generation …

… images of the past and recollected knowledge of the past … are conveyed and sustained by (more or less ritual) performances …

I believe, furthermore, that the solution to the question posed above — how is the memory of groups conveyed and sustained? — involves bring these two things (recollection and bodies) together …

If there is such a thing as social memory … we are likely to find it in commemorative ceremonies; but commemorative ceremonies prove to be commemorative only in so far as they are performative; performativity cannot be thought without a concept of habit; and habit cannot be thought without a notion of bodily automatisms.”

— Paul Connerton, How Societies Remember, 3-5.

Connerton’s observations, further developed throughout the rest of the book, raise interesting questions about the kind of social order that the personalization and digitization of memory yields.  If Connerton is correct in his claim that a social order rests upon shared memory and that this memory is fundamentally embodied in a quasi-liturgical mode, what becomes of the social order when the memories we most obviously sustain are strictly personal and digitized?

As Connerton also notes in his introduction, this is not merely a technical question, it is also a political question.  If social order hinges on social memory, then, to paraphrase Alasdair MacIntyre, it is worth asking, “Whose memory, which order?”

Obama Talks With A Computer

[Correction:  Mr. Scocca informs me via email that the dialog in his piece was an actual transcript of a session with Eliza.  So nothing “mock” or “contrived” about it.  All the more interesting, read on.]

Over at Slate, Tom Scocca has staged a mock dialogue with Eliza to good, even if somewhat contrived, effect.  Eliza, in case you’re wondering, is a computer program designed in the 1960’s to simulate human interaction based on certain scripts (such as DOCTOR which simulates a particular style of psychotherapy).

About half way through the dialogue we get these few lines which more or less encapsulate Scocca’s main concern:

TS: On Twitter, I am having a hard time telling the bots from the humans.

Eliza: How long have you been having a hard time telling the bots from the humans?

TS: Weeks and weeks now.

Eliza: Please go on.

TS: It is not because the bots are fluent or facile.

Eliza: Do any other reasons not come to mind?

TS: It is because so much of the human conversation has come down to bot level.

And a few lines later he adds,

TS: That’s not really someone who likes my blog post. It’s a pharma ad-bot that presumably grabs anything with “Obama” in it.

Eliza: Why do you say your blog post its a pharma adbot that presumably grabs anything with obama in it?

TS: Well, of course, by now I have been trained to put “Obama” into the headlines myself, for SEO purposes.

Eliza: Can you elaborate on that?

TS: My actual transactions with human readers are so machine-mediated, it’s necessary for me to keep machine-logic in mind while I’m writing.

I’m taking these observations as rather useful illustrations of how the language (or, logic) of a digital media platform shapes our communication to fit within its own limitations.  Borrowing linguist Roman Jakobson’s maxim regarding languages, I suggested a few posts down that, “Languages of digital media platforms differ essentially in what they cannot (or, encourage us not to) convey and not in what they may convey.”  In other words, we shape our communication to fit the constraints of the medium.  The follow up question then becomes, “do we adapt to these limitations and carry them over into other fields of discourse?”  Scocca provocatively suggests that if a computer ends up passing the Turing Test, it will not be because of an advance in computer language capability, but because of a retrogression in the way humans use language.

Keep in mind that you don’t have to be a professional writer working for a popular web magazine to experience machine mediated communication.  In fact, my guess is that a great deal, perhaps the majority, of our interaction with other people is routinely machine mediated, and in this sense we are already living in post-human age.

The mock dialog also suggests yet another adaptation of Jackobson’s principle, this time focused on the economic conditions at play within a digital media platform.  Tracking more closely with Jackobson’s original formulation, this adaptation might go something like this:  the languages of digital media platforms differ essentially in what their economic environment dictates they must convey.  In the case of Scocca, he has been trained to mention Obama for the purposes of search engine optimization, and this, of course, to drive traffic to his blog because traffic generates advertising revenue.  Not only do the constraints of the platform shape the content of communication, the logic of the wider economic system disciplines the writing as well.

None of this is, strictly speaking, necessary.  It is quite possible to creatively, and even aesthetically communicate within the constraints of a given digital media platform.  Any medium imposes certain constraints; what we do within those constraints remains the question.  Some media, it is true, impose more stringent constraints on human communication than others; the telegraph, for example, comes to mind.  But the wonder of human creativity is that it finds ways of flourishing within constraints; within limitations we manage to be ingenious, creative, humorous, artistic, etc.  Artistry, humor, creativity and all the rest wouldn’t even be possible without certain constraints to work with and against.

Yet aspiring to robust, playful, aesthetic, and meaningful communication is the path of greater resistance.  It is easier to fall into thoughtless and artless patterns of communication that uncritically bow to the constraints of a medium thus reducing and inhibiting the possibilities of human expression.  Without any studies or statistics to prove the point, it seems that the path of least resistance is our default for digital communication.  A little intentionality and subversiveness, however, may help us flourish as fully human beings in our computer-mediated, post-human times.

Besides, it would be much more interesting if a computer passed the Turing Test without any concessions on our part.

Oh, and sorry for the title, just trying to optimize my search engine results.

What’s Wrong with the News

Reading After Virtue, more than a few years ago now, was an important milestone in my intellectual journey.  Its author, moral philosopher Alasdair MacIntyre, has remained an influence on my thinking ever since.  In the pages of Prospect, John Cornwell recently reflected on a lecture MacIntyre delivered about our ongoing economic troubles.  In doing so, Cornwell offers a useful, and not uncritical, overview of MacIntyre’s career and the trajectory of his thought.  There are some interesting, and to my mind, compelling observations in Cornwell’s synopsis including the following:

MacIntyre maintains, however, that the system must be understood in terms of its vices—in particular debt. The owners and managers of capital always want to keep wages and other costs as low as possible. “But, insofar as they succeed, they create a recurrent problem for themselves. For workers are also consumers and capitalism requires consumers with the purchasing power to buy its products. So there is tension between the need to keep wages low and the need to keep consumption high.” Capitalism has solved this dilemma, MacIntyre says, by bringing future consumption into the present by dramatic extensions of credit.

This expansion of credit, he goes on, has been accompanied by a distribution of risk that exposed to ruin millions of people who were unaware of their exposure. So when capitalism once again overextended itself, massive credit was transformed into even more massive debt, “into loss of jobs and loss of wages, into bankruptcies of firms and foreclosures of homes, into one sort of ruin for Ireland, another for Iceland, and a third for California and Illinois.” Not only does capitalism impose the costs of growth or lack of it on those least able to bear them, but much of that debt is unjust. And the “engineers of this debt,” who had already benefited disproportionately, “have been allowed to exempt themselves from the consequences of their delinquent actions.” The imposition of unjust debt is a symptom of the “moral condition of the economic system of advanced modernity, and is in its most basic forms an expression of the vices of intemperateness, and injustice, and imprudence.”

One, of course, expects a moral philosopher closely associated with virtue ethics to judge the merits of an economic system according to the virtues or vices it encourages.  This is not all that can be said, however, as many will point out (including Cornwell), and I’m beginning to think capitalism is too vague and elastic a term to be useful in serious discussion.  Nonetheless, MacIntyre raises important concerns that we should take quite seriously.

In one of those moments of digitally enabled serendipity when linking from one item to another seemingly unrelated item one discovers an unexpected connection between the two, I followed the Prospect piece on MacIntyre with Ted Koppel’s much discussed Washington Post 0p-ed. In his piece, Koppel lamented the eclipse of dependable and objective news coverage by the sensationalized, partisan cable news programs of the Right and the Left. Koppel’s piece got passed around quite a bit online and seems to have struck a chord with those disillusioned by the conflation of news with entertainment.

Koppel’s argument is straightforward:

To the degree that broadcast news was a more virtuous operation 40 years ago, it was a function of both fear and innocence. Network executives were afraid that a failure to work in the “public interest, convenience and necessity,” as set forth in the Radio Act of 1927, might cause the Federal Communications Commission to suspend or even revoke their licenses. The three major broadcast networks pointed to their news divisions (which operated at a loss or barely broke even) as evidence that they were fulfilling the FCC’s mandate. News was, in a manner of speaking, the loss leader that permitted NBC, CBS and ABC to justify the enormous profits made by their entertainment divisions.

On the innocence side of the ledger, meanwhile, it never occurred to the network brass that news programming could be profitable.

Until, that is, CBS News unveiled its “60 Minutes” news magazine in 1968. When, after three years or so, “60 Minutes” turned a profit (something no television news program had previously achieved), a light went on, and the news divisions of all three networks came to be seen as profit centers, with all the expectations that entailed.

Perhaps Koppel has read After Virtue, it is interesting, at least, that he employs the language of virtue and innocence.  While he may not have his facts on network news and profitability quite right, Koppel is making an argument that illustrates one of the key concepts laid out by MacIntyre in After Virtue.  MacIntyre begins his argument for traditioned moral communities with the notion of a practice and goods that are either internal or external to it.  MacIntyre defines a practice as follows:

By a ‘practice’ I am going to mean any coherent and complex form of socially established cooperative human activity through which goods internal to that form of activity are realized in the course of trying to achieve those standards of excellence which are appropriate to, and partially definitive of, that form of activity, with the result that human powers to achieve excellence, and human conceptions of the ends and goods involved, are systematically extended. (After Virtue, 187)

There are certain goods or rewards that are inherent or natural to a practice, and there are other goods or rewards that may attach themselves to a practice but that are incidental and perhaps even inimical to the practice itself.  There is, for example, what we call playing for the “love of the game,” and there is playing for money.  It may be nostalgia, naivete, or romanticism, but we like to imagine that some, at least, play for the love of the game.

Koppel’s point then, in MacIntyre’s terms, was this:  Journalism lost its way when it began to be driven by the pursuit of external rather than internal goods.  Profit is not a good internal to the practice of journalism, although it clearly can be an external good.  But when the pursuit of that external good was injected into the practice of journalism it displaced the goods properly internal to the practice  distorting and corrupting it.  One can imagine a situation in which external and internal goods are properly ordered and prioritized so that they are both attained without compromising the integrity of the practice in question.  The problem tends to arise when the external goods take precedence over the internal goods making the whole activity mercenary.

There is a lot more to be said, I’m sure, about this specific case.  I’m in no position to judge the reliability of Koppel’s vision of the halcyon days of network news; most golden ages tend to reveal a good bit of tarnish upon closer inspection.  Yet, Koppel’s argument resonates with us (unless you are Keith Olbermann or Bill O’Reilly) because it gives voice to an unease we feel with the commodification of life and society.  Rejoinders about the inevitability and necessity of it all strike us as cynical and callous.

We may not use MacIntyre’s terminology, but we have a sense of the natural connection between internal goods and a practice.  Likewise, we are disappointed with those who pursue a practice merely for the sake of an external good — the athlete that plays only for money, the spouse who marries only for status, the politician who runs only for power.  Increasingly, we are noticing the introduction of the pursuit of profit as a good into realms of social and private life where it could be only an external good, and where it threatens to displace the internal goods, thus bringing distortion and corruption.

Warding off the consequences of large scale displacement of internal goods by economic rationality may appear a losing battle.  But acts of private resistance are not without consequence.  To borrow the title of one of Flannery O’Connor’s short stories, the life you save may be your own.