Now We Have Clouds

Salon has an interview up  with David Weinberger, a scholar at Harvard’s Berkman Center for the Internet and Society and the author of To Big to Know.  Weinberger believes that the Internet is revolutionizing knowledge by creating the “networked fact”:

“Over the past couple hundred years, we’ve had this idea that knowledge is composed of facts about the world, and together we are engaged in this multigenerational enterprise of gathering facts and posting them, and ultimately we’ll have a complete picture of the world. That view of facts as the irreducible atoms of knowledge has some benefit, but we’re seeing a different type of fact emerge on the Net as well. Traditional facts are still there. Facts are facts. But we’re seeing organizations of all sorts releasing their data, their facts, onto the Web as huge clouds of triples [another word for linked data]. They’re a connection of two ideas through some relationship — that’s why they’re called triples — but not only can they be linked together by computers, they themselves consist of links. Each of the elements of a linked atom is a pointer to some resource that disambiguates it and explains what it is.”

Okay, got that? Underwhelmed? You must not be understanding the import of the shift from “traditional facts” to “triples”. Let’s try this again with a concrete illustration:

“OK, so, if the triple is “Edmonton is in Canada,” ideally each of those should link to some other spot on the Web that explains exactly which Edmonton, because there’s probably more than one, along with which Canada (though there’s probably only one). And “is in” is a very ambiguous statement [Clinton nods], so you would point to some vocabulary that defines it for geography. Each of these little facts is designed not only to be linked up by computers, but it itself consists of links. It’s a very different idea than that facts are bricks that lay a firm foundation. The old metaphor for knowledge was architectural and archaeological: foundations, bricks. Now we have clouds.”

Okay, got it? Now we have clouds! Clouds … they’re here. We have them, now.

I really thought I was missing something until I came across Evgeny Morozov’s review of Weinberger’s book. Morozov is also unimpressed. He reminds us that Weinberger’s claims are not exactly original. Lyotard already made similar claims in his 1979 book, The Postmodern Condition. I would add that among the easier to digest elements in the work of the late Gilles Deleuze was the idea that knowledge was structured like a rhizome rather than a tree. (It is unclear whether he ever said, “Now we have rhizomes.”)

Moreover, Morozov is enough of a stickler for traditional facts to point out that what we mean by knowledge depends a great deal on our epistemic context. In his view, Weinberger’s thesis falters because he speaks of knowledge and facts as abstractions and fails to distinguish between contexts in which the truthfulness of “knowledge” counts and contexts in which it does not.

Judging from certain comments in the interview, Morozov seems on target when he claims that “Weinberger wants to be the Marshall McLuhan of knowledge management.” Here is Weinberger on knowledge and its medium:

“With the new medium of knowledge — the Internet — knowledge not only takes on properties of that medium but also lives at the level of the network. So rather than simply trying to cultivate smart people, we also need to be looking above the level of the individual to the network in which he or she is embedded to see where knowledge lives.”

It’s somewhat unfair to ask for too much depth in an interview format, but I’d be hard pressed to unpack anything meaningful out of those sentences. When McLuhan comes off as vague and gnomic you have the sense that you’re not getting something deep; in this case I have the sense that there is not much to get. A little later on Weinberger offers this further reflection:

In 1988, Russell Ackoff, an organizational theorist, proposed a pyramid that has become really standard in many business environments. You have data at the bottom, then information, and then knowledge — and then at the top, wisdom, as if wisdom is the reduced set of knowledge. The idea is in line with our traditional idea of knowledge, which is based on the idea that there’s too much to know, there’s more than can fit into any skull, so we need to come up with strategies to deal with it. And that pyramid is the information age’s elaboration of this. In every step you get quality and value by reducing what was at lower steps, but we’ve had a reductive sense of knowledge for about 2,500 years.

Again, after reading that a time or two, I’m still not sure what the point is. But I do know that Ackoff did not come up with that schema. In his mid-1930s composition, “Choruses from ‘The Rock'”, TS Eliot wrote,

“Where is the Life we have lost in living?
Where is the wisdom we have lost in knowledge?
Where is the knowledge we have lost in information?”

Now that makes sense.

One last point, it is not a reduction that is entailed by the movement from data to information to knowledge and then wisdom. It is an enhancement based on the progressive derivation and application of meaning. This is a very different activity than the gradual reduction of a vast field of data to a more manageable set and it is an activity that cannot be abstracted to some nebulous realm above individuals. It lives concretely in embodied and embedded experience.

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Update: Perhaps the interview format did not suit Mr. Weinberger. In fairness, here is an edited excerpt from the book at The Atlantic that at least has the virtue of making sense: “To Know, But Not Understand.”

Play, Politics, and Worship

Here is a thought for the day:

“I assert that in all the cities, everyone is unaware that the character of the games played is decisive for the establishment of the laws, since it determines whether or not the established laws will persist.”

This assertion was made by Plato in The Laws (book VII) and it suggests that the political culture of a society is bound up with the nature of its games. More specifically, Plato goes on to observe that the persistence of a society’s laws is bound up with the persistence of its games:

“Where this is arranged, and provided that the same persons always play at the same things, with the same things, and in the same way, and have their spirits gladdened by the same toys, there the serious customs are also allowed to remain undisturbed; but where the games change, and are always infested with innovation and other sorts of transformations … there is no greater ruin than this that can come to a city.”

We typically remember that Plato treated music with a great deal of seriousness in The Republic, we less often hear of the seriousness with which he treated sports and games, but there it is (courtesy of James Schall from whose essay, “The Seriousness of Sports,” these quotations are drawn).

There’s a good deal to think about here.

It is not insignificant that with regards to the two great civilizations of the classical period, Greece and Rome, we readily think of games which seem to characterize their societies: the Olympics and the gladiatorial games respectively. In Constantinople, that enduring but infrequently remembered enclave of classical civilization, the Blues and the Greens which functioned as part gangs and part political associations not infrequently contributing to riots and coups began and were sustained as fans of popular charioteering teams. More recently, in Egypt, one not insignificant block of participants in the current political turmoil are bound together primarily by their love of soccer.

On a related note, perhaps at the root of soccer’s inability to take in American culture there is more than a hint about the national character (insofar as we may legitimately speak of one).

Moreover, what might it mean that for a time baseball could legitimately be called America’s sport? And what, in turn, might it mean that while baseball remains popular, it’s place in American culture has been challenged if not replaced by basketball and football? Both of these, of course, have been around for some time and it could be argued that they too are distinctly American. So perhaps we may create a political taxonomy of sorts based on the three dominate sports of American society: baseball, football, and basketball. I wonder, has anyone studied whether a preference for one of these sports is a reliable predictor of political inclinations?

Two titles come to mind in connection with the theme of play and culture. The earlier one is historian John Huzinga’s Homo Ludens: A Study of the Play Elements in Culture, the first Dutch edition of which appeared in 1938. Huzinga aimed at demonstrating the elements of play that variously manifest themselves in culture. The other is a more recent work,  Robert Bellah’s Religion in Human Evolution, which similarly stresses the links between play and worship.

The link between religion and sports is frequently noted and perhaps there is more to it than we usually imagine, more than the surface similarities between the worship of the religious and the devotion of the fan.

In The Laws, Plato puts the following claim in the mouth of the Athenian:

“I assert that what is serious should be treated seriously, and what is not serious should not, and that by nature god is worthy of a complete, blessed seriousness, but that what is human … has been devised as a certain plaything of god, and that this is really the best thing about it. Every man and woman should spend life in this way, playing the noblest possible games, and thinking about them …”

This is all well and good, but it seems to describe less and less the reality of sports in America. Perhaps because sport has become an end to something other than itself. Schall also cites the following from Aristotle:

“Men have been known to make amusement an end in itself … for there is indeed a resemblance; the end is not pursued for the sake of anything that may accrue thereafter but always for its own sake.”

Sports at their best, Schall notes, approach a form of contemplation:

“Here, in a way, we near what is best in ourselves, for we are spectators not for any selfish reason, not for anything we might get out of the game, money or exercise or glory, but just because the game is there and we lose ourselves in its playing, either as players or spectators. This not only should remind us that what is higher than we are, what is ultimately serious, is itself fascinating and joyful.”

It is these realizations that explain our collective fury and anger when sports is tainted with betting scandals or steroid controversies and even haggling over the distribution of dollars in the billions. In each case, the happy myth of sport played and watched for its own sake as a kind of end in itself channeling even higher realities is shattered. It is not that men and women have disappointed us –although this also is true — it is rather that the vessel of a certain secular grace has been broken and we are all the poorer for it.

The Ministers of Knowledge and Their Theories

The late French theorist, Michel de Certeau, offered this passing note of caution about the knowledge class in The Practice of Everyday Life. Read and heed:

“The ministers of knowledge have always assumed that the whole universe was threatened by the very changes that affected their ideologies and their positions. They transmute the misfortune of their theories into theories of misfortune. When they transform their bewilderment into ‘catastrophes,’ when they seek to enclose the people in the ‘panic’ of their discourses, are they once more necessarily right?”

Nostalgia for Community: Nisbet to Hunter via Reiff

In his 1953 The Quest for Community, Robert Nisbet anticipated themes more commonly associated with Philip Rieff’s 1966 The Triumph of the Therapeutic: Uses of Faith After Freud:

“Is not the most appealing popular religious literature of the day that which presents religion, not in its timeless role of sharpening man’s awareness of the omnipresence of evil and the difficulties of salvation, but as a means of relief from anxiety and frustration? It enjoins not virtue but adjustment. Are not the popular areas of psychology and ethics those involving either the theoretical principles or the therapeutic techniques of status and adjustment for the disinherited and insecure? ‘In what other period of human existence,’ asks Isaiah Berlin, ‘has so much effort been devoted not to the painfully difficult task of looking for light, but to the protection … of individuals from the intellectual burden of facing problems that may be too deep or complex?’ Every age has its literature of regeneration. Our own, however, is directed not to the ancient desire of man of higher virtue but to the obsessive craving of men for tranquility and belonging.”

He goes on to link this craving for tranquility and belonging to the then current popular wave of nostalgia:

“Nostalgia has become almost a central state of mind. In mass advertising, the magazine story, and in popular music we cannot fail to see the commercial appeal that seems to lie in cultural themes drawn from the near past. It is plainly a nostalgia, not for the greater adventurousness of earlier times but for the assertedly greater community and moral certainty of the generations preceding ours. If the distinguishing mark of the late nineteenth and early twentieth century was transgression, that of the mid-twentieth century would appear to be the search for the road back.”

Knowing what lay ahead, remember Nisbet is writing in the early 1950s, it would seem that transgression had not yet exhausted itself as a cultural force and the road back would not be traveled for very long. In any case, Nisbet already recognized that the terms on which the journey was being undertaken would undermine its objective:

“Increasingly, individuals seek escape from the freedom of impersonality, secularism, and individualism. They look for community in marriage, thus putting, often, an intolerable strain upon a tie already grown institutionally fragile. They look for it in easy religion, which leads frequently to a vulgarization of Christianity the like of which the world has not seen before. They look for it in the psychiatrist’s office, in the cult, in functionless ritualizations of the past, and in all the other avocations of relief from nervous exhaustion.”

This recalls the following observations from James D. Hunter, a contemporary sociologist influenced by Rieff, in The Death of Character:

“We say we want the renewal of character in our day but we do not really know what to ask for. To have a renewal of character is to have a renewal of a creedal order that constrains, limits, binds, obligates, and compels. This price is too high for us to pay. We want character without conviction; we want strong morality but without the emotional burden of guilt or shame; we want virtue but without particular moral justifications that invariably offend; we want good without having to name evil; we want decency without the authority to insist upon it; we want moral community without any limitations to personal freedom. In short, we want what we cannot possibly have on the terms that we want it.”

Nostalgia: The Third Wave

“If the idea of progress has the curious effect of weakening the inclination to make intelligent provision for the future, nostalgia, its ideological twin, undermines the ability to make intelligent use of the past.” — Christopher Lasch, The True and Only Heaven

Memory and nostalgia have been twin recurring themes running through various posts this past year. Both of these words name ways of being with the past. Memory generally names what we take to be a healthy ordering of our relationship to the past, while nostalgia names whatever is generally taken to be a disordered form of relating to the past. I’ve long sensed, however, without necessarily having thought much about it, that some of what is casually and dismissively labeled nostalgia may in fact belong under the category of healthy remembering or, alternatively, that the nostalgic longings in question at the very least signaled a deeper disorder of which nostalgia is but a symptom.

If we step back and look at some of our behaviors and certain trends that animate popular culture, we might conclude that we are in the thralls of some sort of madness with regards to time and the past. We obsessively document ourselves, visually and textually, creating massive archives stuffed with memory, virtual theaters of memory for our own lives. Facebook’s evolving architecture reflects this obsession as it now aims to make it easier to chronologically and (geo)spatially order (a database gesture toward narrative) and access our stored memories. Simultaneously, vintage and retro remain the stylistic order of the day. Hyperrealistic period dramas populate our entertainment options. T-shirt design embraces the logos and artifacts of the pre-digital past. Social critics suggest that we are aesthetically stuck, like a vinyl record (which are incidentally quite hip again) skipping incessantly.

What do we make of it? How do we understand all of these gestures, some of them feverish, toward remembering and the past? How can we discern where memory ends and nostalgia begins? For that matter, how do we even define nostalgia?

Christopher Lasch, who raised many of these same sorts of questions throughout his career, particularly in The True and Only Heaven, provides some helpful insights and categories to help us along the path to understanding. But before considering Lasch’s perspective, let me take just one more pass at clarifying the main issues that interest me here.

Approaching nostalgia we need to distinguish between the semantic and the ontological dimensions of the issue. The semantic questions revolve around the use of the word nostalgia; the ontological questions revolve around the status of the sensibilities to which the word is applied as well as their sources and roots. It would seem that the semantic question has been more or less resolved so that the connotations of the word are uniformly negative (more on this later). Nostalgia, in other words, is typically a word of opprobrium. This being the case, then, the question becomes whether or not the word is justly applied and such judgments require us to define what constitutes healthy and unhealthy, ordered and disordered modes of relating to the past. Coming back to Lasch, we can see what help he offers in thinking through these questions.

First, for Lasch, nostalgia carries entirely negative connotations. He employs the term to name disordered relationships to the past. So, in his view, nostalgia prevents us from making intelligent use of the past because it is an ahistorical phenomenon.

“Strictly speaking, nostalgia, does not entail the exercise of memory at all, since the past it idealizes stands outside time, frozen in unchaining perfection. Memory too may idealize the past, but not in order to condemn the present. It draws hope and comfort from the past in order to enrich the present and to face what comes with good cheer. It sees past, present, and future as continuous. It is less concerned with loss than with our continuing indebtedness to a past the formative influence of which lives on in our patterns of speech, our gestures, our standards of honor, our expectations, our basic disposition toward the world around us.”

In this paragraph, by contrasting it with memory, Lasch lays out the contours of nostalgia as he understands it:

a. Nostalgia is primarily interested in condemning the present.

b. It fails to offer hope or otherwise enrich the present.

c. It sunders the continuity of past, present, and future.

d. It is focused on loss.

e. It fails to recognize the ongoing significance of the past in the present.

Boucher, An Autumn Pastoral, 1749

Lasch goes on to offer a genealogy of the various sources of contemporary nostalgia beginning with the historicizing of the pastoral sensibility and proceeding through the Romantic idealization of childhood, America’s romanticization of the West and later the small town, and finally nostalgia’s coming into self-awareness as such in the 1920s.

The recurring theme in these earlier iterations of the nostalgic sensibility is the manner in which, with the exception of childhood, an initially spatial displacement — of the countryside for example — becomes temporalized. So, for instance, the long standing contrast between town and country that animated pastoral poetry since the classical age became, in the eighteenth and nineteenth century with the advent of industrialization, a matter not of here and there, but then and now. The First World War had a similar effect on the trope of childhood’s lost innocence by marking off the whole of history before the war as a time of relative innocence compared with the generalized loss of innocence that characterized the time after the war.

The First World War, in Lasch’s telling of nostalgia’s history, also gave a specific form to a tendency that first appears in the early nineteenth century: “In an ‘age of change,’ as John Stuart Mill called it in his 1831 essay ‘The Spirit of the Age,’ the ‘idea of comparing one’s own age with former ages’ had for the first time become an inescapable mental habit; Mill referred to it as the ‘dominant idea’ of the nineteenth century.”

It would seem to me that this tendency is not entirely novel in Mill’s day, after all Renaissance culture made much of its contrast with the so-called Dark Ages and its recovery of classical civilization. But it seems safe to credit Mill’s estimation that in his day it becomes for the first time “an inescapable mental habit.” This would seem to correspond roughly with the emergence of historical consciousness and the discipline of history in its modern form — which is to say as a “science” of the past rather than as a branch of moral philosophy.

Following the First World War, this comparative impulse took on a specific form focused on the generation as the preferred unit of analysis. First, Lasch writes, “For those who lived through the cataclysm of the First World War, disillusionment was a collective experience — not just a function of the passage from youth to adulthood but of historical events that made the prewar world appear innocent and remote.” He then notes that it was no surprise that “the concept of the generation first began to influence historical and sociological consciousness in the same decade, the twenties, in which people began to speak so widely of nostalgia.”

It was in the 1920s, according to Lasch that nostalgia became aware of itself. In other words, it was not until the 1920s that the semantic problem we noted earlier appears since it was not until then that the term nostalgia gets applied widely to the varieties of responses to loss that had long been expressed in literature and the visual arts. Prior to the 1920s, nostalgia was mostly a medical term linked to the psychosomatic symptoms associated with severe, literal homesickness.

According to Lasch, by the mid-twentieth century, “History had come to be seen as a succession of decades and also as a succession of generations, each replacing the last at approximately ten year intervals. This way of thinking about the past had the effect of reducing history to fluctuations in public taste, to a progression of cultural fashions in which the daring advances achieved by one generation become the accepted norms of the next, only to be discarded in their turn by a new set of styles.”

This seems just about right. You can test it on yourself. First, consider our habit of talking about generations: baby-boomers, Y, X, millennials. Then, think back through the twentieth century. How is your memory of the period organized. I’m willing to bet that yours, as mine, is neatly divided up into decades even when the decades are little more than arbitrary with regards to historical development. And, further reinforcing Lasch’s point, what is the first decade for which you have a ready label and set of associations? I’m again willing to bet it is the 1920s, the “Roaring Twenties” of flappers, jazz, F. Scott Fitzgerald, and the stock market crash. Thirties: depression. Forties: World War II. Fifties: Ike and Beaver. Sixties: sex, drugs, and rock ‘n’ roll. Seventies: Nixon and disco. Eighties: big hair and yuppies. And so on.

(Interestingly, my sense is that after the 1990s we seem to have a harder time with the decade scheme, perhaps because we are still so very fresh. I wonder, though, if we will have as neat a caricature of the first and subsequent decades of the twenty-first century as we do for their immediate predecessors.)

But this manner of thinking evidences the chief problem Lasch identifies with nostalgia. It has the effect of hermetically sealing off the past from the present. It represents the past as a series of discreet eras that, once superseded inevitably and on schedule by the next, cease to effect the present. Moreover, “Once nostalgia became conscious of itself, the term rapidly entered the vocabulary of political abuse.” For a society still officially allied to a progressivist ideology (as in Progress, not necessarily progressive politics), the charge of nostalgia “had attained the status of a political offense of the first order.” And here again is the semantic problem. When a word becomes a lazy term of abuse, then it is in danger of swallowing up all sorts of realities that for whatever reason do not sit well with the person doing the labeling.

So as Lasch begins to draw his social history of nostalgia to a close with the 1960s, “denunciations of nostalgia had become a ritual, performed, like all rituals, with a minimum of critical reflection.” In his 1965 The Paranoid Style in American Politics, for example, Richard Hofstadter “referred repeatedly to the ‘nostalgia’ of the American right and the of the populist tradition from which it supposedly derived.” And yet, the “nostalgia wave of the seventies” was still ahead:

“Time, Newsweek, US News and World Report, Saturday Review, Cosmopolitan, Good Housekeeping, Ladies’ Home Journal, and the New Yorker all published reports on the ‘great nostalgia kick.’ ‘How much nostalgia can America take?’ asked Time in 1971. The British journalist Michael Wood, citing the revival of the popular music of the fifties, the commercial appeal of movies about World War II, and the saturation of the airwaves with historical dramas — ‘Upstairs, Downstairs,’ ‘The Pallisers,’ ‘The Forsyte Saga’ — declared, ‘The disease, if it is a disease, has suddenly become universal.'”

Maggie Smith in Downton Abbey

Note for just a moment how easy it would be to update the British journalist’s comments to fit contemporary circumstances. Just add Hipster Revivalism and replace the television dramas with Mad Men, Boardwalk Empire, Downton Abby, and Pan Am. (See also Chuck Klosterman and Kurt Anderson.)  More on this in just a moment, but first back to Lasch.

Lasch concludes his analysis of memory and nostalgia by elaborating on the idea that “Nostalgia evokes the past only to bury it alive.” From this perspective, nostalgia and the ideology of Progress have a great deal in common. They both evince “an eagerness to proclaim the death of the past and to deny history’s hold over the present … Both find it difficult to believe that history still haunts our enlightened, disillusioned maturity.”

He goes on to add that the “nostalgic attitude” and belief in progress also share “a tendency to represent the past as static and unchaining, in contrast to the dynamism of modern life … Notwithstanding its insistence on unending change, the idea of progress makes rapid social change appear to be uniquely a feature of modern life. (The resulting dislocations are then cited as an explanation of modern nostalgia.)”

Regarding that last parenthetical statement, I plead guilty as charged. I’m not sure, however, that this is entirely off the mark, particularly when we distinguish between semantic (we might even say rhetorical) matters and the underlying phenomenon. Lasch himself points to the connections between industrialization, urbanization, and the First World War and the history of the nostalgic sensibility. The psychic consequences of these phenomena were not illusory. What Lasch is concerned about, however, is the manner in which these psychic consequences were ultimately interpreted and filtered through the language of nostalgia.

The danger, in his view, is that we fail to reckon with the persistence of history. By way of contrast, Lasch offers us Anthony Brandt’s comments on historical memory and nostalgia. Lasch summarizes Brandt’s reflections on Henry Ford’s Greenfield Village, colonial Williamsburg, and Disney’s “Main Street” this way: “the passion for ‘historical authenticity’ seeks to recapture everything except the one thing that matters, the influence of the past on the present.” Real knowledge of the past, in Brandt’s view, “requires something more than knowing how people used to make candles or what kind of bed they slept in. It requires a sense of the persistence of the past: the manifold ways in which it penetrates our lives.”

Disney’s Main Street

This is Lasch’s chief concern and he is certainly right about it. If we define nostalgia as a dehistoricizing impulse that undermines our ability to think about the past and its enduring consequences, then it is certainly to be resisted. Lasch is advocating a way of being with the past that takes it seriously by refusing to romanticize it and by recognizing its continuing influence on the present. In this sense, he is advancing a posture similar to that which I attempted stake out in a review of Woody Allen’s meditation on nostalgia, Midnight in Paris: we are not to live in the past, but we are to live with it. It is a position that is neatly summed up by Faulkner’s line, “The past is never dead.  It’s not even past.”

But how does Lasch’s analysis help us understand the contemporary burst of nostalgia? For one thing, it reminds us that such bursts have a history. Ours is not necessarily novel. However, recognizing that a variety of sensibilities and responses are grouped, sometimes indiscriminately, under the heading of nostalgia, it is worth asking how our present fixations depart from their antecedents.

I’m going to venture this schema in response. There appear to be two prior large scale waves of sensibilities that have subsequently been identified as nostalgic, the first running throughout the middle part of the nineteenth century and another materializing subsequent to the First World War. These waves, at the expense of mixing metaphors, also yielded subsequent ripples of nostalgia that shared their essential orientation. The former wave and its ripples appears to have been generated by spatial or physical displacements related to industrialization and urbanization. The latter appears to have been generated by a temporal dislocation occasioned by the First World War that created a psychic chronological rupture. The semantic history of the nostalgia tracks with this two step generalization. Places were idealized, and then times.

So what are we idealizing today? I’m suggesting that it is neither a place nor a time (even though it is necessarily related to the chronological past). Contemporary nostalgia is fixated on the materiality of the past. Take Mad Men, for example, it’s not for the time period that we are nostalgic, the series after all gives us a rather bleak view of the era. No, it is for the stuff of the era that we are nostalgic — the fedoras, the martini glasses, the furniture, the typewriters, the ordinary accouterments of daily life. Consider all of those lingering close-ups on the objects of the past that are characteristic of the early seasons. Remember too how often such shows are praised for their “attention to detail” which is to say for the way they capture the material conditions of the era.

The same holds true for the hipster revivalism linked above. It is focused on the equipment of the past, not its values or its places. This is why Pottery Barn offers a faux rotary phone. It’s why vinyl records are now on sale again at big box retailers like Best Buy and Target. Our nostalgia is neither spatial nor temporal, it is tactile. And it is a response — conscious or not, ill-advised as it may be — to digital/virtual culture.

Taking one last cue from Lasch, nostalgia for the material risks missing the ways in which the material persists in its significance in much the same way that nostalgia for the past misses the way the past persists into the present. The danger is that we begin to think about life in terms of immaterial abstractions like “the cloud” and “Information” or false dichotomies such as  the “online/offline” distinction while ignoring the underlying, persistently material realities. It also threatens to distract us from the persistence (and significance) of technologies that do not fit neatly in the digital category. This same material nostalgia which is blind to the materiality of the present is what leads us to myopically and misleadingly focus analysis of contemporary events on abstractions such as the “Twitter  Revolution” or “social media campaigns.” It is not that these are insignificant, it is rather that the rhetoric obscures the ongoing significance of the material realities. It fashions a false dichotomy between the virtual present and the material past. And our thinking will be all the worse for it.

To rephrase Lasch, tactile nostalgia undermines our ability to make intelligent use of the material.

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Update:  Another instance of tactile nostalgia — The Book Club.

Update: One more — Toxic Nostalgia.