Okay, carry on. Enjoy your Saturday.

Wim Wenders’ beautifully wrought Wings of Desire (Der Himmel über Berlin, 1987) depicts a world populated by human beings and angels.  We cannot ordinarily see or hear them, although children seem to be more attuned to their presence.  They see us and hear our thoughts.  They were here before us and they awaited our coming.  Now they watch and bear witness.  They, however, cannot touch or feel, taste or smell.  They have no weight.  In a particularly touching scene, Cassiel (Otto Sander), one of two angels through whose eyes we experience the film, is unable to prevent a suicide.  Driven by curiosity or empathy or more likely both, Cassiel imitates the fall but his weightless plummet can do him no harm.

Cassiel along with Damiel (Bruno Ganz) watch over East Berlin in the 1980′s, and through their witness to the lives of the human beings they are tasked to watch we are invited to pay lavish attention to the details of embodied life with all its attendant joys and sorrows.  Jeffrey Overstreet describes what he calls the “movie’s leisurely, telepathic stroll” which “takes us out of our pell-mell experience of life and all its worries, and it restores to us the balanced view of each moment, reacquainting us with the childlike joy of physical sensation and the holy contemplation of meaning in each tactile detail.”

The theme of childhood runs throughout the film which opens with a voiceover of Peter Handke’s “Song of Childhood”:

“When the child was a child
It walked with its arms swinging,
wanted the brook to be a river,
the river to be a torrent,
and this puddle to be the sea.”

And so on it goes. At first thought, the theme suggests, perhaps, an innocence shared by children and angels. On second, wonderment. Wonder that leads to desire. Damiel expresses the correlation between desire and the body when he longs “to be excited not only by the mind but, at last, by a meal, by the line of a neck.” Earlier when comparing notes, as it were, with Cassiel, he reports:

“A woman on the street folded her umbrella while it rained and let herself get drenched. A schoolboy who described to his teacher how a fern grows out of the earth, and the astonished teacher. A blind woman who groped for her watch, feeling my presence…. It’s great to live only by the spirit, to testify day by day, for eternity, to the spiritual side of people.”

But this patient observation, this wonder yields desire:

“But sometimes I get fed up with my spiritual existence. Instead of forever hovering above I’d like to feel there’s some weight to me. To end my eternity, and bind me to earth. At each step, at each gust of wind, I’d like to be able to say: ‘Now! Now! and Now!’ And no longer say: ‘Since always’ and ‘Forever.’ To sit in the empty seat at a card table, and be greeted, if only by a nod…. Whenever we did participate, it was only a pretence. Wrestling with one of them, we allowed a hip to be dislocated, in pretence only. We pretended to catch a fish. We pretended to be seated at the tables. And to drink and eat…. Not that I want to plant a tree or give birth to a child right away. But it would be quite something to come home after a long day, like Philip Marlowe, and feed the cat. To have a fever. To have blackened fingers from the newspaper…. To feel your skeleton moving along as you walk. Finally to “suspect”, instead of forever knowing all. To be able to say ‘Ah!’ and ‘Oh!’ and ‘Hey!’ instead of ‘Yes’ and ‘Amen’.”

Damiel desires the desires that can only be realized in the body. Again Overstreet:  “There is a woman, a trapeze artist (Solveig Dommartin) in a traveling circus, who captures his attention. But this infatuation is more than most you’ll see in onscreen romances. Damiel is truly moved by her entire person: her innermost thoughts, doubts, struggles, and courage. But it’s not merely platonic appeal: she’s a beauty, no doubt about it.”  And so Damiel, with the unlikely help of Peter Falk (playing himself) falls. But his is not the usual sort of angelic fall. It is not a Luciferian fall away from God in rebellion, it is a fall into embodiment (quite literally depicted in the film).  It is not a fall occasioned by resistance to limits, but one that seeks to embrace them. Eric Mader-Lin’s reflections on the theme of falling in Wings of Desire is worth quoting at length:

In this dialogue, in its contrast between the two kinds of yearning, human and angelic, the film affirms a new kind of spirituality, one that is paradoxically both material and spiritual, an affirmation of the necessary and permanent tension between the two: the meaninglessness of the one without the other.

One of the motifs through which Wenders develops this tension is that of falling. We’ve always imagined that transcending the limits of our earthbound lives meant rising up: all that is banal or merely mortal would be left behind if we could only take flight ….

The angel Damiel, in his growing desire to fall into humanity, becomes more and more fascinated with Marion. We see her through his eyes and hear her thoughts through his ears. Eventually Damiel truly falls from his angelic state and comes together with Marion. What does it mean that the film’s last scene shows Marion again practicing trapeze while Damiel, erstwhile angel, holds the rope that anchors her to earth? She didn’t need to renounce her art after all. A new balance between heaven and earth has been established, a balance which, this time, is effected through the love between man and woman.”

Damiel’s fall into enbodiment prompted by desire is an evocative reminder of the beauty and love proper to the life of body. And from time to time we do good to remind ourselves of such things, particularly in an age that in its rhetoric and practice too often disparages the humble body and its limitations.

Barcelona’s diverse architectural heritage which includes ancient Roman structures alongside bold modernist designs with medieval cathedrals between them also features a surprising number of prominent world’s fair contributions. A number of these are from the Exposición Universal de Barcelona held in 1888. But the most grand and impressive structures are gathered around the Plaça d’Espanya at the foot of Montjuïc and were built for the 1929 Barcelona International Exposition.

While in Barcelona two weeks ago I had the opportunity to take in some of these public spaces. Below are a few shots I gathered with a couple of additions for perspective, both temporal and spatial. To begin with, here is a shot taken from atop a former bull fighting arena now turned into a stylish shopping center. The shot was taken with my iPod so the quality is a bit lacking, but it shows a good bit of the roundabout that is Plaça d’Espanya along with several of the structures built for the 1929 Exposition. These include the Venetian inspired towers, the St. Peter’s inspired colonnades, and the Spanish Renaissance inspired palace in the background. Also visible is the Montjuïc Communications Tower built for the 1992 Olympics.

This panoramic black and white, which clearly I did not take, shows the same area and more as it appeared in 1929.

Here is another look at the Venetian towers, this time from Montjuïc toward Plaça d’Espanya. As you can tell, most of these shots were taken on a rather cloudy day which is unfortunate.

The four columns were intended to represent the four red bars of the Catalonian flag. Because of this the originals were torn down by then Spanish President Primo de Rivera. The columns visible today were reconstructed in 2010.

Below is a shot of what was for the fair the Palau Nacional and which now houses the Museu Nacional d’Art de Catalunya.

Once more looking out from the Museu Nacional toward Plaça d’Espanya. Visible to the right of the towers is the converted bull fighting arena.

Remarkably, alongside these buildings that hearken back to the architectural past there was also built one of the early twentieth century’s most famous specimens of modernism, Ludwig Mies van der Rohe’s German Pavilion (today often referred to as the Barcelona Pavilion). As Paul Greenhalgh has put it referring to the German pavilion and the surrounding structures, “It is difficult to imagine these buildings being of the same century, and even more difficult to imagine them as part of the same event.”

Greenhalgh describes the juxtaposition as the “most dramatic example of contrast and competition between history and modernity at an exposition.” The Mies pavilion, he adds, “stunning in its opulent austerity, is an extraordinary essay on the potential of urban, domestic space to function as pure art.”

This first shot below is not my own, but taken from Wikipedia. It gives you a good look at the whole without any visitors present. Below are series of my own shots from inside the house. The original was torn down shortly after the fair in 1930. However, Spanish architects reconstructed the structure based on original plans and existing photographs between 1983 and 1986.

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The pavilion also housed the sculpture below (seen from a distance above), Georg Kolbe’s Alba or Dawn. 

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Finally, the fountains that line the avenue leading from Museu Nacional to Plaça d’Espanya including the massive fountain directly in front of the Museu Nacional, the Font màgica de Montjuïc, continue to put on a dazzling night time display as they were designed to do in 1929.

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Even without the flowers, Girona is a delightful city; the flowers simply add gorgeous dashes of color to the remarkably photogenic scenery. Of course, photographs don’t quite measure up to the experience, particularly when they are taken by an amateur with a rather pedestrian camera, but here a few of the better or more interesting ones.

N.B. The bridge in the first photo was designed by Gustave Eiffel whose more famous work resides in Paris and no political statement is necessarily intended by the last photo.

Cheers!

Cheers!

“One of the references was the Tower of Babel. There is a kind of medieval sense to it of reaching up to the sky, building the impossible. A procession, if you like. It’s a long, winding spiral: a folly that aspires to go even above the clouds and has something mythic about it. What I’m interested in is the way 21st century thinking about older technologies allows one to go both forwards and backwards. The form straddles Eiffel and Tatlin.”

ArcelorMittal Orbit, London

Not surprisingly, the Orbit seems to automatically generate comparison to the Eiffel Tower which was constructed for another kind of international gathering/competition, the Exposition Universelle of 1889.

Arial view of the Exposition Universelle of 1889

And not unlike the Orbit, the Eiffel Tower also received a mixed reaction:

“We, the writers, painters, sculptors, architects and lovers of the beauty of Paris, do protest with all our vigor and all our indignation, in the name of French taste and endangered French art and history, against the useless and monstrous Eiffel Tower.”

Signatories included: Guy de Maupasssant, Alexander Dumas, Emile Zola, Charles Gounod, and Paul Verlaine. But, of course, opinions have mellowed since.

The Eiffel Tower was not the only oversized structure built for a world’s fair. There was also the world’s first ferris wheel standing at 264 feet and offering passengers an awe-inspiring view of the World’s Columbian Exposition in Chicago.

At the 1901 Pan-American Exposition in Buffalo, best remembered as the site of President William McKinley’s assassination, featured the 375 foot Electric Tower. At a time when many Americans had yet to witness an electrified city-scape, the tower and surrounding buildings became instances of the American technological sublime.

The iconic Space Needle that has come to symbolize the city of Seattle was built for the Century 21 Exposition that was held in 1961.

The two observation towers that comprised part of the New York State Pavilion for the 1964-65 New York World’s Fair still stand today.

– Journalist Fredrick F. Cook, writing of the 1893 Columbian Exposition in Chicago

Statue of Washington faces the Perisphere and Trylon, symbols of the 1939 fair.

The religion of technology was represented exceptionally well at the 1939 New York World’s Fair. In fact, in the 1939 fair with its “World of Tomorrow” theme, the techno-utopian message of the religion of technology may have found its most compelling medium. Prior to 1939, the American world’s fairs had always been characterized by what Astrid Böger aptly called a “bifocal nature,” that is they “served as patriotic commemorations of central events in American history even as they envisioned the nation’s bright future.” Janus-faced, they looked back on a glorified past and forward toward an idealized future. The fairs of the 1930’s, however, consciously focused their vision on the future. It is true that a glance was still cast backwards – the ‘39 fair for instance commemorated the 250^th anniversary of George Washington’s inauguration – but the emphasis was clearly on the wonders that lay ahead.

The ’39 New York fair, in particular, was explicitly eschatological. Its most popular exhibits featured Cities of Tomorrow, Zions that were to be realized through technological expertise deployed by corporate power supported by benign government planning. And little wonder, the nation had been through a decade of economic depression and rumors of war swept across the Atlantic. “To catch the public imagination,” historian David Nye explains, “the fair had to address this uneasiness. It could not do so by mere appeals to patriotism, by displays of goods that many people had no money to buy, or by the nostalgic evocation of golden yesterdays. It had to offer temporary transcendence.” And by the late 1930s, technology appeared to be on the verge of delivering on this promise. “Earlier world’s fairs, in which science had not played so great a role, had also been conceived in utopian spirit,” noted Folke T. Kihlstedt, “but not until the 1930s did science and technology seem to possess the potential for the actualization of a utopian vision.”

While engineers had achieved a place among the clergy of the religion of technology during the late nineteenth century, by the 1930s they had been displaced by the industrial designer who, in Kihlstedt’s phrasing, “quickly became the chief promoter of a utopian future served by the products of technology.” The industrial designer “looked not with the pragmatic eye of the engineer but with the visionary gaze of the utopian.” This “visionary gaze” and the attention to the affective dimension of technology made the industrial designer the ideal prophet of the religion of technology.

The planners of the 1939 New York fair instructed the industrial designers to weave technology throughout the fabric of the whole fair. In previous expositions, science had occupied a prominent but localized place among the multiple exhibits. The 1939 fair intentionally broke with this tradition. “Instead of building a central shrine to house scientific displays,” Robert Rydell explains, “they decided to saturate the fair with the gospel of scientific idealism by highlighting the importance of industrial laboratories in exhibit buildings devoted to specific industries.”

With nearly a decade of economic depression behind them and a looming international conflagration before them, the fair planners remained committed to the religion of technology and they were intent on creating a fair that would rekindle America’s waning faith. It may not be entirely inappropriate, then, to see the 1939 New York World’s Fair as a revival meeting calling the faithful to repentance and renewed hope in the religion of technology. But the call to renewed faith in 1939 also contained variations on the theme. The presentation of the religion of technology took a liturgical turn and it was alloyed with the spirit of the American corporation.

Ritual Fairs

Historians and critics of the world’s fair have mostly focused their attention on the intention of the fair designers. They have studied the fairs as texts laid out for analysis. But its debatable whether this tells us much about the experience of fairgoers. Warren Susman, writing of 1939 New York World’s Fair, concluded:  “The Fair was not open for long,” he noted, “before the people showed both the planners and the commercial interests how perverse they could be about following the arrangements so carefully made for them.” Despite the best efforts of planners, “the people proceeded on its own way.”

Yet for all of this, the fairs were making an impression on fairgoers and Astrid Böger suggests a way of understanding that impression: “world’s fairs are performative events in that they present a vision of national culture in the form of spectacle, which visitors are invited to participate in and, thus, help create.” Writing of the Ferris Wheel at the Columbian Exposition in Chicago, Böger explains that it was the “striking example of the sensual – primarily visual – experience of the fair, which seems to precede both understanding of the exhibit’s technology and, more importantly, appreciation of it as an American achievement.”

What Böger hones in on in these observations is the distinction between the intellectual content of the fairs as intended by the fair planners and the actual experience of the fairs by those who attended. It is the difference between reading the fairs as a “text” with an explicit message and constructing a meaning through the experience of “taking in” the fair. The planners intended an intellectualized, chiefly cognitive experience. Fairgoers processed the fair in an embodied and mostly affective manner. It is this distinction that leads to the observation that the religion of technology, as it appeared at the fairs, was a liturgical religion. In his articulation of the religion of technology, Noble emphasized the explicit and the propositional. His focus was on belief and theology. But the fairs suggest other dimensions of the religion of technology, practice and ritual.

The particular genius of the 1939 New York World’s Fair lay in the manner in which the two most popular exhibits blended their explicit message with a ritual experience. Democracity, housed inside the Perisphere, and General Motors’ Futurama both solved the problem of the impertinent walkers by miniaturizing the idealized world and carefully controlling the fairgoer’s experience of the miniaturized environment. Earlier fairs sought to present themselves as idealized cities, but this risked the diffusion of the message as fairgoer’s crafted their own fair itineraries or otherwise remained oblivious to the implicit messages.  Democracity and the Futurama mitigated this risk by crafting not only the world, but the experience itself – by providing a liturgy for the ritual. And the ritual was decidedly aimed at the cultivation of hope in a future techno-utopian society, which is to say it gave ritual expression to the religion of technology.

As David Nye observed, “the most successful [exhibits] were those that took the form of dramas with covertly religious overtones.” In fact, Nye describes the fair as a whole as “a quasi-religious experience of escape into an ideal future equally accessible to all … The fair was a shrine of modernity.” Nowhere was the “quasi-religious” aspect of the fair more clearly evident than in Democracity, the miniature city of the future housed within the fair’s iconic Perisphere.

Fairgoers filed into the sphere and were able to gaze down upon the city of the future from two balconies. When the five and a half minute show began, the narrator began describing the features of this idealized landscape featuring the city of the future at its center. Emanating outward from the central city were towns and farm country. The towns would each be devoted to specific industries and they would be home to both workers and management. As the show progressed and the narrator extoled the virtues of central planning, the lighting in the sphere simulated the passage of day and night. Nye summarizes what followed:

“Once the visitors had contemplated this future world, they were presented with a powerful vision that one commentator compared to ‘a secular apocalypse.’ Now the lights of the city dimmed. To create a devotional mood, a thousand-voice choir sang on a recording that André Kostelanetz had prepared for the display. Movies projected on the upper walls of the globe showed representatives of various professions working, marching, and singing together. The authoritative voice of the radio announcer H. V. Kaltenborn announced: ‘This march of men and women, singing their triumph, is the true symbol of the World of Tomorrow.’”

What they sang was the theme song of the fair that proclaimed:

“We’re the rising tide coming from far and wide
Marching side by side on our way,
For a brave new world,
That we shall build today.”

Kihlstedt suggests Democracity’s designer, Henry Dreyfuss, modeled this culminating scene on Dutch Renaissance artist Jan Van Eyck’s Ghent Altarpiece featuring “a great multitude … of all nations and kindreds, and people” as described in the book of Revelation. “In this well-known painting,” Kihlstedt explains, “the saints converge toward the altar of the Lamb from the four corners of the world. As they reveal the unity and the ‘ultimate beatitude of all believing souls,’ these saints define by their presence a heaven on earth.” Ritual and interpretation were thus fused together in one visceral, affective liturgy. Each visitor experienced a nearly identical presentation, and many did so repeatedly. The message was both explicit and memorable.

Corporate Liturgies 

Earlier fairs were driven by a variety of ideologies. Rydell in particular has emphasized the imperial and racial ideologies driving the design of the Victorian Era fairs. These fairs also promoted political ideals and patriotism. Additionally, they sought to educate the public in the latest scientific trends (dubious as they may be in the case of Social Darwinism). But in the 1930s the emphasis shifted decidedly. Böger notes, for example, “the early American expositions have to be placed in the context of nationalism and imperialism, whereas the world’s fairs after 1915 went in the direction of globalism and the ensuing competition of opposing ideological systems rather than of individual nation states.” More specifically the fairs of the 1930s, and the 1939 fair especially, aimed to buttress the legitimacy of democracy and the free market in the face of totalitarian and socialist alternatives.

General Motors Futurama Exhibit

“From the beginning,” Rydell observes, “the century-of-progress expositions were conceived as festivals of American corporate power that would put breathtaking amounts of surplus capital to work in the field of cultural production and ideological representation.” Kihlstedt likewise notes, “whereas most nineteenth-century utopias were socialist, based on cooperative production and distribution of goods, the twentieth-century fairs suggested that utopia would be attained through corporate capitalism and the individual freedom associated with it.” He added, “the organizers of the NYWF were making quasi-propagandistic use of utopian ideas and imagery to equate utopia with capitalism.” For his part, Nye drew on Roland Marchand to connect the evolution of the world’s fairs with the development of corporate marketing strategies: “corporations first tried only to sell products, then tried to educate the public about their business, and finally turned to marketing visions of the future.” Interestingly, Nye also tied the ritual nature of the fairs with the corporate turn: “Such exhibits might be compared to the sacred places of tribal societies … Each inscribed cultural meanings in ritual … And who but the corporations took the role of the ritual elders in making possible such a reassuring future, in exchange for submission.”

In this way the religion of technology was effectively incorporated. American corporations presented themselves as the builders of the techno-utopian city. With the cooperation of government agencies, the corporations would wield the breathtaking power of technology to create a perfect, rationally planned and yet democratic consumer society. Thus was the religion of technology enlisted by the marketing departments of American corporations.

The major American world’s fairs functioned as microcosms of American society. At the fairs, the ideals of cultural, political, and economic elites are put on display. These ideals were anchored in a mythic past and projected in an equally mythic future. The fairs not only reflected the ideals of American elites, they also registered an indelible impression on the millions of Americans who attended.  The precise measure of the influence of the fairs on American society, however, remains difficult to measure. Yet, framing the 1939 New York World’s fair within the larger story of the religion of technology reveals the emergence of a powerful alliance of technology, religious aspirations, and corporate power. This alliance was certainly taking shape before 1939, but at the New York fair it announced itself in memorable and decisive fashion. Through the careful deployment of an imaginative liturgical experience, the fair instilled the virtues of this alliance in a generation of Americans. This generation would go on to build a society that, for better and for worse, reflected the triumph of the incorporated religion of technology.

Of course, what follows is not intended as a strict interpretation and reapplication of the whole of Benjamin’s essay. Instead, it’s a rather liberal, maybe even playful, borrowing of certain contours and outlines of his argument. The borrowing is premised on the assumption that there is a loose analogy between the mechanical reproduction of visual works of art enabled by photography and film, and the reproduction of our personality across a variety of networks enabled by digital technology.

At one point in the essay, Benjamin noted, “commentators had earlier expended much fruitless ingenuity on the question of whether photography was an art – without asking the more fundamental question of whether the invention of photography had not transformed the entire character of art …” Just so. We might say commentators have presently expended much fruitless ingenuity asking about whether this or that digital technology achieved the status of this or that prior analog technology without asking the more fundamental question of whether the invention of digital technology had not transformed the entire character of the field in question. The important question is not, for instance, whether Facebook friendship is real friendship, but how social media has transformed the entire character of relationships. So in this fashion we take Benjamin as our guide letting his criticism suggest lines of inquiry for us.

Benjamin’s essay is best remembered for his discussion of the aura that attended an original work of art before the age of mechanical reproduction. That aura, grounded in the materiality of the work of art, was displaced by the introduction of mechanical reproduction.

“What, then, is the aura?” Benjamin asks. Answer:  “A strange tissue of space and time: the unique apparition of a distance, however near it may be …” And, he adds, “what withers in the age of the technological reproducibility of the work of art is the latter’s aura.”

Aura, to put it more plainly, is a concept that gathers together the authenticity and authority felt in the presence of a work of art. This authenticity and authority of the work of art fail to survive its mechanical (as opposed to manual) reproduction for two principal reasons:

“First, technological reproduction is more independent of the original than is manual reproduction. For example, in photography it can bring out aspects of the original that are accessible only to the lens … but not to the human eye; or it can use certain processes, such as enlargement or slow motion, to record images which escape natural optics altogether. This is the first reason. Second, technological reproduction can place the copy of the original in situations which the original itself cannot attain. Above all, it enables the original to meet the recipient halfway, whether in the form of a photograph or in that of a gramophone record.”

May we speak of the aura that attends a person in “the here and now,” as Benjamin puts it? I would think so. Benjamin himself suggests as much when he discusses the work of the film actor: “The situation can be characterized as follows: for the first time – and this is the effect of film – the human being is placed in a position where he must operate with his whole living person while forgoing its aura. For the aura is bound to his presence in the here and now. There is no facsimile of the aura.”

The analogy I’ve thus far only alluded to is this. Just as mechanical means of reproduction, such as photography, multiplied and distributed an original work or art, likewise do digital technologies, social media most explicitly, multiply and distribute the self. But in so doing they dissolve the aura that attends the person in the flesh and consequently elicit a quest for authenticity.

Consider again the two reasons Benjamin gave for the eclipse of the aura in the face of mechanical reproduction: the independence of the reproduction and its ability to “place the copy in situations which the original itself cannot attain.” The latter of these is most easily reapplied to the digital reproduction of the self. Our social media profiles, for instance, or Skype to take another example, place the self in (multiple, simultaneous) situations that our embodied self cannot attain. But it is the former that may prove most interesting.

Benjamin’s notion of the aura is intertwined with a certain irreducible distance that cannot be collapsed simply by drawing close. Remember his most straightforward definition of aura: “A strange tissue of space and time: the unique apparition of a distance, however near it may be …” The reason for this is that ordinary human vision, even in drawing close, retains an optical inability to penetrate past a certain point. It can only see what it can see, and a manual reproduction cannot improve on that. But a mechanical reproduction can; it can make visible what would remain invisible to the human eye. Imagine for instance what an extreme photographic close-up might reveal about a human face or how high-speed photography may capture a millisecond in time that ordinary human perception would blur into the larger patterns of movement that the unaided human eye is able to perceive.

“Just as the entire mode of existence of human collectives changes over long historical periods,” Benjamin observed, “so too does their mode of perception.” The point then is this: mechanical reproduction, photographs and film, enabled new forms of perception and these new forms of perception effectively neutralized the aura of the original.

Benjamin neatly summed up this dynamic with the notion of the optical unconscious:

“And just as enlargement not merely clarifies what we see indistinctly ‘in any case,’ but brings to light entirely new structures of matter, slow motion not only reveals familiar aspects of movements, but discloses quite unknown aspects within them … Clearly, it is another nature which speaks to the camera as compared to the eye. ‘Other’ above all in the sense that a space informed by human consciousness gives way to a space informed by the unconscious … it is through the camera that we first discover the optical unconscious …”

The camera, in other words, has the ability to bring to the attention of conscious perception what would ordinarily be perceived only at an unconscious level. Benjamin was explicitly pursuing an analogy to the Freudian unconscious. If you prefer to avoid that association, perhaps the term optical non-conscious would suffice. In this way this way this mode of perception may be elided to the bodily forms of intentionality discussed by Merleau-Ponty that are not quite the products of conscious attention. In any case, the capabilities of mechanical reproduction brought to conscious attention what ordinarily escaped it.

So what is the connection to digital reproductions of the self. Well, we might get at it by identifying what could be called the “social unconscious.” Just as photography and film disclosed a real but ordinarily invisible world, might we not also say that digital reproductions of the self materialize real but otherwise invisible relations and mental or emotional states? What else could be the meaning of the “Like” button or the ability to see a visualization of our history with a friend as chronicled on Facebook? Moreover, interactions that before the age of digital reproduction may have passed between two or three persons, now materialize before many more. And while most such interactions would have soon faded into oblivion when they passed out of memory, in the age of digital reproduction they achieve greater durability as well as visibility.

But what are the consequences? Benjamin can help us here as well.

“To an ever-increasing degree, the work reproduced becomes the reproduction of a work designed for reproducibility.” In an age of digital reproduction, the self we are reproducing is increasingly constructed for maximum reproducibility. We live with an eye to the reproductions we will create which we will create with an eye to their being widely reproduced (read, “shared”).

Benjamin also noted the historic tension “between two polarities within the artwork itself … These two poles are the artwork’s cult value and its exhibition value.”  When art was born in the service of magic, the importance of the figures drawn lay in their presence not necessarily their exhibition. By liberating of the work of art from the context of ritual and tradition, mechanical reproduction foregrounded exhibition. In the age of digital reproduction, mere being is incomplete without also being seen. It hasn’t happened if it’s not Facebook official. The private/public distinction is reconfigured for this very reason.

For those keen on registering economic consequences, Benjamin, speaking of the actor before the camera, offers this: “The representation of human beings by means of an apparatus has made possible a highly productive use of the human being’s self-alienation.” Now apply to the person before the apparatus of social-media.

Finally, Benjamin speaking of the human person who will be mechanically reproduced by film, writes:

“While he stands before the apparatus, he knows that in the end he is confronting the masses. It is they who will control him. Those who are not visible, not present while he executes his performance, are precisely the ones who will control it. This invisibility heightens the authority of their control.”

Apply more widely to all who are now engaged in the work of digitally reproducing themselves and cue the quest for authenticity.

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* I’m drawing on the second version of the essay composed in 1935 and published in Harvard UP’s The Work of Art in the Age of Its Technological Reproducibility and Other Writings on Media (2008). According to the editors, this version “represents the form in which Benjamin originally wished to see the work published.”

Ong advanced a simple, yet profound thesis: “writing restructures consciousness.” As Ong traced the antecedents of his thesis, which was largely the synthesis of a substantial body of existing work, he acknowledged a debt to Jousse’s distinction, based on his rural upbringing and extensive field work in the Middle East, between “oral composition” and “written composition.” Further on, Ong succinctly summarized Jousse’s larger theoretical framework:

“Protracted orally based thought, even when not in formal verse, tends to be highly rhythmic, for rhythm aids recall, even physiologically. Jousse has shown the intimate linkage between rhythmic oral patterns, the breathing process, gesture, and the bilateral symmetry of the human body in ancient Aramaic and Hellenic targums …”

Ong also deployed Jousse’s formulation, verbomotor, to designate cultures that “retain enough oral residue to remain significantly word-attentive in a person-interactive context (the oral type of context) rather than object-attentive.” It may not be entirey unreasonable to suggest that Ong’s work is in large part an elaboration of Jousse’s research. And, while I haven’t done the research to confirm this, I’m willing to bet that somewhere along the line he played part in the thought of Marshall McLuhan.

Not unlike McLuhan, Jousse’s method and writing was controversial, and in some respects ahead of his time. Here is Sienaert’s description of his fist book which was at the time was termed “The Jousse Bomb” (I’m not making that up):

“The Oral Style is a most unusual book. Jousse had read some five thousand books from a bewildering variety of disciplines. From these, he selected five hundred pertinent to his topic, and from them he chose extracts which reflected in some way his observations, which he linked by his own bracketed words, sentences and paragraphs. He thus recycled old materials, building a new house from old bricks, following his own research injunction: The aim of research is to quest for and discover fresh insights and under­standing. But how can we discover something fresh and new when it appears as if all has already been discovered? By the incessant, meticulous and de­tailed scrutiny of the Old.”

Ivan Illich also drew on Jousse in his study of medieval cultures of reading, In the Vineyard of the Text. Illich was particularly impressed by Jousse’s work on psychomotor reading techniques employed in Jewish, Christian, and Islamic settings. Memorization in these contexts was construed as a fully embodied rather than strictly mental activity. Illich noted that the content of sacred texts was memorized “through careful attention paid to the psychomotor nerve impulses which accompany the sentences being learned.” In Koranic and Jewish schools, students read aloud as they swayed and rocked back and forth and in this way were able to later “re-evoke” the text through the activation of those same body movements. In this analysis, Illich is explicitly drawing on research conducted by Jousse:

“Marcel Jousse has studied these psychomotor techniques of fixing a spoken sequence in the flesh. He has shown that for many people, remembrance means the triggering of a well-established sequence of muscular patterns to which the utterances are tied. When the child is rocked during a cradle song, when the reapers bow to the rhythm of a harvest song, when the rabbi shakes his head while he prays or searches for the right answer, or when the proverb comes to mind only upon tapping for a while — according to Jousse, these are just a few examples of a widespread linkage of utterance and gesture. Each culture has given its own form to this bilateral, dissymmetric complementarity by which sayings are graven right and left, forward and backward into trunk and limbs, rather than just into the ear and the eye.”

Ong’s and Illich’s concerns overlap with, but do not encompass the scope of Jousse’s ambitious anthropological project. Jousse developed a cosmological, mimetic theory of human communication. The universe, according to Jousse, impresses itself upon human beings. In fact, it impresses itself on all objects and organisms. The whole of reality is acting and acted upon. Human beings, however, not only receive this impression; they also act out the impression they have received, and this acting out is originally gestural. Sienaert summarizes:

“Man thus first relates to the world which imposes upon him the play of actual experiences. But this is not a passive process: on reception of reality, man is also animated by an energy that is released and that makes him react in the form of gestures.”

Moreover, human beings are uniquely capable of not only responding in their gestures to the impressions of reality, they are capable of re-playing or re-presenting those impressions. In other words, they can remember, they have memories. And before the advent of language, these memories were carried in the body. The transition from gestural to spoken language marks, in Jousse’s view, the transition from anthropology to ethnology. Generic humanity is particularized through the conventional language into which they are socialized.

Yet, even after this transition, the gestural foundations of communication and response to the universe remain embedded in the human being. These underlying structuring principles reveal themselves in what Jousse termed “the oral style.” The oral style is encapsulated in three laws summarized as follows by Sienaert:

1. Le rythmo-mimisme: the law of rhythmo-mimicry. Man is a mimic, he receives, registers, plays, and replays his actual experiences; as movement is possible in sequence only, mimicry is necessarily linked with rhythm.

2. Le bilatéralisme: the law of bilateralism. Man can only express himself in accordance with his physical structure which is bilateral—left and right, up and down, back and forth—and like his global and manual expression, his verbal expression will tend to be bilateral, to balance symmetrically, following a physical and physiological need for equilibrium …

3. Le formulisme: the law of formulism. The biological tendency towards the stereotyping of gestures creates habit, which ensures immediate, easy and sure replay; it is a facilitating psycho-physiological device as it organizes the intussusceptions and the mnesic replay in automatisms—acquired devices necessary to a firm basis for action …

In formulating these laws, based on his study of oral cultures, Jousse came strikingly close to the most prominent contours of the phenomenological account of the body’s role in human perception developed independently by the tradition of thought spanning Husserl and Merleau-Ponty. These laws, in other words, may be understood to govern not only verbal expression, but also embodied experience as a whole.

Critics noted that Turkle presented a false dichotomy. Conversations can still happen even in a world that includes social media and text messaging. This is true in principle, of course. And, in principle, I suspect Turkle would agree. But I’m not sure this is really the best way of approaching these sorts of concerns.

Perhaps it would be better to reframe the issue in terms of presence. Granting that, in the abstract, the use of electronic forms of communication does not necessarily preclude the possibility of conversation, and granting, of course, that not every conversation is nor ought to be of the deep and absorbing variety, it seems worthwhile to explore how actual instances of face-to-face conversation might be affected by the kinds of technology Turkle has in view.

And to narrow our focus even further, I’ll focus on the cellular phone. It is after all the cellular phone that materializes electronic communication across the whole field of our experience and it is the materiality of the cellular phone that presents itself in the context of face-to-face conversation.

It seemed to me that Turkle’s concerns were strongest when they dealt with the manner in which technology impinges on face-to-face communication. And on this point many of her critics agreed with her concerns even while they disagreed with the manner in which they were packaged. This is also the aspect of Turkle’s work that I think contributes to its obvious resonance. After all, much to her critics bemusement, the threaded comments seemed mostly to validate Turkle’s point-of-view.

It is easy to see why. Most of us have been annoyed by someone who was unable to give another human being their undivided attention for more than seconds at a time. And perhaps more significantly, most of us have felt the pull to do same. We have struggled to keep our attention focused on the person talking to us as we know we ought to because some shred of our humanity remains intact and we know very well that the person in front of us is more significant than the text that just made our phone vibrate in our pocket. We have been on both ends of the kind of distractedness that the mere presence of a smartphone can occasion and we are alive enough to be troubled by it. We begin to feel the force of Simone Weil’s judgment: “Attention is the rarest and purest form of generosity.”

And so Turkle’s piece and others like it resonate despite the theoretical shortcoming that make certain scholars cringe. What difference does it make that some study showed that a statistically significant portion of the population reports feeling less lonely when using social media if I can’t get the person standing two feet away from me to treat me with the barest level of decency.

The question remains, however, “Are smartphones at fault?” This is always the question. Is Google making us stupid? Is Facebook making us lonely? Are smartphones ruining face-to-face conversation? Put that way, I might say, “No, not exactly.” That’s usually not the best way of stating the question. Rather than begin with a loaded question, perhaps it’s better simply to seek clarity and understanding. What is happening when cellular phones become part of an environment that also consists of two people engaged in conversation?

Out of the many possible approaches to this question, it is the path offered by Merleau-Ponty’s notion of the “intentional arc” that I want to take. Merleau-Ponty writes:

“The life of consciousness – cognitive life, the life of desire or perceptual life – is subtended by an ‘intentional arc’ which projects round about us our past, our future, [and] our human setting ….”

Hubert Dreyfus, a philosopher whose work has built on Merleau-Ponty’s, adds this explanatory note:

“It is crucial that the agent does not merely receive input passively and then process it. Rather, the agent is already set to respond to the solicitations of things. The agent sees things from some perspective and sees them as affording certain actions. What the affordances are depends on past experience with that sort of thing in that sort of situation.”

Here’s what all of this amounts to. The “intentional arc” describes the manner in which our experience and perception is shaped by what we intend. Intending here means something more than what we mean when we say “I intended to get up early” or “I intend to go to the store later.” Intention in this sense refers in large measure to a mostly non-conscious work of perceiving the world that is shaped by what we are doing or aim to do. Our perception in other words is always already interpreting reality rather than simply registering it as a pure fact or objective reality.

This work of perception-as-interpretation builds up over time as an assortment of “I cans” carried or remembered by our bodies. In this way the assortment becomes part of the background, or pre-understanding, that we bring to bear on new situations. And this is how our intentional arc “projects round about us our past, our future.”

What is particularly interesting for our purposes is how the insertion of a tool into our experience reconfigures the “intentional arc” supporting our experience. The phenomenon is neatly captured by the expression, “To a man with a hammer everything looks like a nail.” This line suggests that how we perceive our environment is shaped by the mere presence of a tool in hand. (Notice, by the way, how this “effect” is registered even before the tool is used.)

Merleau-Ponty might analyze the situation as follows: The feel of a hammer in hand, especially given prior use of a hammer, transforms how the environment presents itself to us. Aspects of the environment that would not have presented themselves as things-to-be-struck now do. Our interpretive perception interprets differently. Our seeing-as is altered. New possibilities suggest themselves. The affordances presented to us by our environment are re-ordered.

Try this at home, go pick up a hammer, or for that matter any object you can hold in hand that is weighted on one end. See what you feel. Hold it and look around you and pay really close attention to the way your perceive these objects. Actually, on second thought, don’t try this at home.

Another example, perhaps more readily apprehended (and less fraught with potential danger) is offered by the camera. With camera in hand our environment presents itself differently to us. I would go so far as to suggest that we see differently when we see with camera in hand. The concrete objectivity of the world has not changed, but the manner in which our perception interprets the world has; and this change was effected by the presence of a tool in hand (even prior to its use).

In this sense, the tool does have a certain causal force, it causes the environment to present itself differently to the user. It may not cause action, but it invites it. It causes the environment to hail the user in a new way.

Returning to the situation with which we began, we can ask again how the presence of a smartphone reconfigures face-to-face conversation. How does it alter the intentional arc that suspends the act of conversation? I first began thinking through this question by focusing on the phone itself, but this approach foreclosed itself; it wasn’t proving to be very helpful to me. But then I thought about the act of conversation itself and the question of presence. What would it mean to be fully present to one another and what difference would this make for the act of conversing?

I realized then that the really interesting dynamic involved what two people offered to one another in the act of conversing face-to-face. Presence was not a uni-directional phenomenon involving the intentionality of each partner individually. Presence was not something one person achieved. Rather presence emerged from the manner in which the act of conversation coupled the intentionality of each individual. To borrow Merleau-Ponty’s lingo (and give it my own somewhat sappy twist), two intentional arcs come together to form a circle of presence.

Merleau-Ponty spoke of our body’s natural tendency to seek an “optimal grip” on our environment. In face-to-face conversation, our bodies seek an optimal grip as well. While our conscious attention is focused on words and their meaning, our fuller perceptive capabilities are engaged in reading the whole environment. In conversation, then, each person becomes a part of a field of communication that includes, but is not limited to verbal expression. To put it another way, our intentional arc includes acts of interpretative perception of the other’s body as well as words.

When we perceive eyes and hands, facial gestures and posture we perceive these not merely as eyes, hands, etc., but as eyes that signify, hands that mean, etc. We are attuned to much more than the words a person offers to us. Conversation involves the whole body in an act of holistic communication. And much of that communication is perceived by us at a non-conscious level, perceiving these dynamics becomes a part of our pre-understanding applied to the act of conversation.

But this dynamic that enriches and shapes face-to-face communication depends on each person offering themselves up to read in certain ways. Our attention intends the other’s body as a nexus of communication, but when the other’s body is not engaged in the act of conversation, dissonance results and presence is broken.

Back to the smartphone. When the smartphone enters into the dynamic it disrupts the body’s communicative patterns. Gestures, eye contact, posture, facial expression — all of it is altered. It no longer means in the way our body is used to perceiving meaning. Perception finds it impossible to achieve an optimal grip on the embodied interaction. And because our bodies give and receive this sort of communication tacitly and often in remarkably subtle ways, we may not be conscious of this dissonance in the act of conversation. We may only register a certain feeling of being out of sync, a certain feeling that something is off. Presence fails to emerge and conversation, of the sort that Turkle champions, indeed, of the sort we all acknowledge as one of the great consolations offered to us in this world — that kind of conversation becomes more difficult to achieve. Given the bodily dimensions of face-to-face conversation, I’m not sure it could be otherwise.

It is not that “social media” in some abstract generic form or the practice of texting in general that threatens conversation. It is the concrete materiality of the device entering into the intentional arcs of our perceiving and meaning-ful bodies engaged in face-to-face communication that is problematic.