Nostalgia: The Third Wave

Disney's Main Street

“If the idea of progress has the curious effect of weakening the inclination to make intelligent provision for the future, nostalgia, its ideological twin, undermines the ability to make intelligent use of the past.” — Christopher Lasch, The True and Only Heaven

Memory and nostalgia have been twin recurring themes running through various posts this past year. Both of these words name ways of being with the past. Memory generally names what we take to be a healthy ordering of our relationship to the past, while nostalgia names whatever is generally taken to be a disordered form of relating to the past. I’ve long sensed, however, without necessarily having thought much about it, that some of what is casually and dismissively labeled nostalgia may in fact belong under the category of healthy remembering or, alternatively, that the nostalgic longings in question at the very least signaled a deeper disorder of which nostalgia is but a symptom.

If we step back and look at some of our behaviors and certain trends that animate popular culture, we might conclude that we are in the thralls of some sort of madness with regards to time and the past. We obsessively document ourselves, visually and textually, creating massive archives stuffed with memory, virtual theaters of memory for our own lives. Facebook’s evolving architecture reflects this obsession as it now aims to make it easier to chronologically and (geo)spatially order (a database gesture toward narrative) and access our stored memories. Simultaneously, vintage and retro remain the stylistic order of the day. Hyperrealistic period dramas populate our entertainment options. T-shirt design embraces the logos and artifacts of the pre-digital past. Social critics suggest that we are aesthetically stuck, like a vinyl record (which are incidentally quite hip again) skipping incessantly.

What do we make of it? How do we understand all of these gestures, some of them feverish, toward remembering and the past? How can we discern where memory ends and nostalgia begins? For that matter, how do we even define nostalgia?

Christopher Lasch, who raised many of these same sorts of questions throughout his career, particularly in The True and Only Heaven, provides some helpful insights and categories to help us along the path to understanding. But before considering Lasch’s perspective, let me take just one more pass at clarifying the main issues that interest me here.

Approaching nostalgia we need to distinguish between the semantic and the ontological dimensions of the issue. The semantic questions revolve around the use of the word nostalgia; the ontological questions revolve around the status of the sensibilities to which the word is applied as well as their sources and roots. It would seem that the semantic question has been more or less resolved so that the connotations of the word are uniformly negative (more on this later). Nostalgia, in other words, is typically a word of opprobrium. This being the case, then, the question becomes whether or not the word is justly applied and such judgments require us to define what constitutes healthy and unhealthy, ordered and disordered modes of relating to the past. Coming back to Lasch, we can see what help he offers in thinking through these questions.

First, for Lasch, nostalgia carries entirely negative connotations. He employs the term to name disordered relationships to the past. So, in his view, nostalgia prevents us from making intelligent use of the past because it is an ahistorical phenomenon.

“Strictly speaking, nostalgia, does not entail the exercise of memory at all, since the past it idealizes stands outside time, frozen in unchaining perfection. Memory too may idealize the past, but not in order to condemn the present. It draws hope and comfort from the past in order to enrich the present and to face what comes with good cheer. It sees past, present, and future as continuous. It is less concerned with loss than with our continuing indebtedness to a past the formative influence of which lives on in our patterns of speech, our gestures, our standards of honor, our expectations, our basic disposition toward the world around us.”

In this paragraph, by contrasting it with memory, Lasch lays out the contours of nostalgia as he understands it:

a. Nostalgia is primarily interested in condemning the present.

b. It fails to offer hope or otherwise enrich the present.

c. It sunders the continuity of past, present, and future.

d. It is focused on loss.

e. It fails to recognize the ongoing significance of the past in the present.

Boucher, An Autumn Pastoral, 1749

Lasch goes on to offer a genealogy of the various sources of contemporary nostalgia beginning with the historicizing of the pastoral sensibility and proceeding through the Romantic idealization of childhood, America’s romanticization of the West and later the small town, and finally nostalgia’s coming into self-awareness as such in the 1920s.

The recurring theme in these earlier iterations of the nostalgic sensibility is the manner in which, with the exception of childhood, an initially spatial displacement — of the countryside for example — becomes temporalized. So, for instance, the long standing contrast between town and country that animated pastoral poetry since the classical age became, in the eighteenth and nineteenth century with the advent of industrialization, a matter not of here and there, but then and now. The First World War had a similar effect on the trope of childhood’s lost innocence by marking off the whole of history before the war as a time of relative innocence compared with the generalized loss of innocence that characterized the time after the war.

The First World War, in Lasch’s telling of nostalgia’s history, also gave a specific form to a tendency that first appears in the early nineteenth century: “In an ‘age of change,’ as John Stuart Mill called it in his 1831 essay ‘The Spirit of the Age,’ the ‘idea of comparing one’s own age with former ages’ had for the first time become an inescapable mental habit; Mill referred to it as the ‘dominant idea’ of the nineteenth century.”

It would seem to me that this tendency is not entirely novel in Mill’s day, after all Renaissance culture made much of its contrast with the so-called Dark Ages and its recovery of classical civilization. But it seems safe to credit Mill’s estimation that in his day it becomes for the first time “an inescapable mental habit.” This would seem to correspond roughly with the emergence of historical consciousness and the discipline of history in its modern form — which is to say as a “science” of the past rather than as a branch of moral philosophy.

Following the First World War, this comparative impulse took on a specific form focused on the generation as the preferred unit of analysis. First, Lasch writes, “For those who lived through the cataclysm of the First World War, disillusionment was a collective experience — not just a function of the passage from youth to adulthood but of historical events that made the prewar world appear innocent and remote.” He then notes that it was no surprise that “the concept of the generation first began to influence historical and sociological consciousness in the same decade, the twenties, in which people began to speak so widely of nostalgia.”

It was in the 1920s, according to Lasch that nostalgia became aware of itself. In other words, it was not until the 1920s that the semantic problem we noted earlier appears since it was not until then that the term nostalgia gets applied widely to the varieties of responses to loss that had long been expressed in literature and the visual arts. Prior to the 1920s, nostalgia was mostly a medical term linked to the psychosomatic symptoms associated with severe, literal homesickness.

According to Lasch, by the mid-twentieth century, “History had come to be seen as a succession of decades and also as a succession of generations, each replacing the last at approximately ten year intervals. This way of thinking about the past had the effect of reducing history to fluctuations in public taste, to a progression of cultural fashions in which the daring advances achieved by one generation become the accepted norms of the next, only to be discarded in their turn by a new set of styles.”

This seems just about right. You can test it on yourself. First, consider our habit of talking about generations: baby-boomers, Y, X, millennials. Then, think back through the twentieth century. How is your memory of the period organized. I’m willing to bet that yours, as mine, is neatly divided up into decades even when the decades are little more than arbitrary with regards to historical development. And, further reinforcing Lasch’s point, what is the first decade for which you have a ready label and set of associations? I’m again willing to bet it is the 1920s, the “Roaring Twenties” of flappers, jazz, F. Scott Fitzgerald, and the stock market crash. Thirties: depression. Forties: World War II. Fifties: Ike and Beaver. Sixties: sex, drugs, and rock ‘n’ roll. Seventies: Nixon and disco. Eighties: big hair and yuppies. And so on.

(Interestingly, my sense is that after the 1990s we seem to have a harder time with the decade scheme, perhaps because we are still so very fresh. I wonder, though, if we will have as neat a caricature of the first and subsequent decades of the twenty-first century as we do for their immediate predecessors.)

But this manner of thinking evidences the chief problem Lasch identifies with nostalgia. It has the effect of hermetically sealing off the past from the present. It represents the past as a series of discreet eras that, once superseded inevitably and on schedule by the next, cease to effect the present. Moreover, “Once nostalgia became conscious of itself, the term rapidly entered the vocabulary of political abuse.” For a society still officially allied to a progressivist ideology (as in Progress, not necessarily progressive politics), the charge of nostalgia “had attained the status of a political offense of the first order.” And here again is the semantic problem. When a word becomes a lazy term of abuse, then it is in danger of swallowing up all sorts of realities that for whatever reason do not sit well with the person doing the labeling.

So as Lasch begins to draw his social history of nostalgia to a close with the 1960s, “denunciations of nostalgia had become a ritual, performed, like all rituals, with a minimum of critical reflection.” In his 1965 The Paranoid Style in American Politics, for example, Richard Hofstadter “referred repeatedly to the ‘nostalgia’ of the American right and the of the populist tradition from which it supposedly derived.” And yet, the “nostalgia wave of the seventies” was still ahead:

“Time, Newsweek, US News and World Report, Saturday Review, Cosmopolitan, Good Housekeeping, Ladies’ Home Journal, and the New Yorker all published reports on the ‘great nostalgia kick.’ ‘How much nostalgia can America take?’ asked Time in 1971. The British journalist Michael Wood, citing the revival of the popular music of the fifties, the commercial appeal of movies about World War II, and the saturation of the airwaves with historical dramas — ‘Upstairs, Downstairs,’ ‘The Pallisers,’ ‘The Forsyte Saga’ — declared, ‘The disease, if it is a disease, has suddenly become universal.’”

Maggie Smith in Downton Abbey

Note for just a moment how easy it would be to update the British journalist’s comments to fit contemporary circumstances. Just add Hipster Revivalism and replace the television dramas with Mad Men, Boardwalk Empire, Downton Abby, and Pan Am. (See also Chuck Klosterman and Kurt Anderson.)  More on this in just a moment, but first back to Lasch.

Lasch concludes his analysis of memory and nostalgia by elaborating on the idea that “Nostalgia evokes the past only to bury it alive.” From this perspective, nostalgia and the ideology of Progress have a great deal in common. They both evince “an eagerness to proclaim the death of the past and to deny history’s hold over the present … Both find it difficult to believe that history still haunts our enlightened, disillusioned maturity.”

He goes on to add that the “nostalgic attitude” and belief in progress also share “a tendency to represent the past as static and unchaining, in contrast to the dynamism of modern life … Notwithstanding its insistence on unending change, the idea of progress makes rapid social change appear to be uniquely a feature of modern life. (The resulting dislocations are then cited as an explanation of modern nostalgia.)”

Regarding that last parenthetical statement, I plead guilty as charged. I’m not sure, however, that this is entirely off the mark, particularly when we distinguish between semantic (we might even say rhetorical) matters and the underlying phenomenon. Lasch himself points to the connections between industrialization, urbanization, and the First World War and the history of the nostalgic sensibility. The psychic consequences of these phenomena were not illusory. What Lasch is concerned about, however, is the manner in which these psychic consequences were ultimately interpreted and filtered through the language of nostalgia.

The danger, in his view, is that we fail to reckon with the persistence of history. By way of contrast, Lasch offers us Anthony Brandt’s comments on historical memory and nostalgia. Lasch summarizes Brandt’s reflections on Henry Ford’s Greenfield Village, colonial Williamsburg, and Disney’s “Main Street” this way: “the passion for ‘historical authenticity’ seeks to recapture everything except the one thing that matters, the influence of the past on the present.” Real knowledge of the past, in Brandt’s view, “requires something more than knowing how people used to make candles or what kind of bed they slept in. It requires a sense of the persistence of the past: the manifold ways in which it penetrates our lives.”

Disney’s Main Street

This is Lasch’s chief concern and he is certainly right about it. If we define nostalgia as a dehistoricizing impulse that undermines our ability to think about the past and its enduring consequences, then it is certainly to be resisted. Lasch is advocating a way of being with the past that takes it seriously by refusing to romanticize it and by recognizing its continuing influence on the present. In this sense, he is advancing a posture similar to that which I attempted stake out in a review of Woody Allen’s meditation on nostalgia, Midnight in Paris: we are not to live in the past, but we are to live with it. It is a position that is neatly summed up by Faulkner’s line, “The past is never dead.  It’s not even past.”

But how does Lasch’s analysis help us understand the contemporary burst of nostalgia? For one thing, it reminds us that such bursts have a history. Ours is not necessarily novel. However, recognizing that a variety of sensibilities and responses are grouped, sometimes indiscriminately, under the heading of nostalgia, it is worth asking how our present fixations depart from their antecedents.

I’m going to venture this schema in response. There appear to be two prior large scale waves of sensibilities that have subsequently been identified as nostalgic, the first running throughout the middle part of the nineteenth century and another materializing subsequent to the First World War. These waves, at the expense of mixing metaphors, also yielded subsequent ripples of nostalgia that shared their essential orientation. The former wave and its ripples appears to have been generated by spatial or physical displacements related to industrialization and urbanization. The latter appears to have been generated by a temporal dislocation occasioned by the First World War that created a psychic chronological rupture. The semantic history of the nostalgia tracks with this two step generalization. Places were idealized, and then times.

So what are we idealizing today? I’m suggesting that it is neither a place nor a time (even though it is necessarily related to the chronological past). Contemporary nostalgia is fixated on the materiality of the past. Take Mad Men, for example, it’s not for the time period that we are nostalgic, the series after all gives us a rather bleak view of the era. No, it is for the stuff of the era that we are nostalgic — the fedoras, the martini glasses, the furniture, the typewriters, the ordinary accouterments of daily life. Consider all of those lingering close-ups on the objects of the past that are characteristic of the early seasons. Remember too how often such shows are praised for their “attention to detail” which is to say for the way they capture the material conditions of the era.

The same holds true for the hipster revivalism linked above. It is focused on the equipment of the past, not its values or its places. This is why Pottery Barn offers a faux rotary phone. It’s why vinyl records are now on sale again at big box retailers like Best Buy and Target. Our nostalgia is neither spatial nor temporal, it is tactile. And it is a response — conscious or not, ill-advised as it may be — to digital/virtual culture.

Taking one last cue from Lasch, nostalgia for the material risks missing the ways in which the material persists in its significance in much the same way that nostalgia for the past misses the way the past persists into the present. The danger is that we begin to think about life in terms of immaterial abstractions like “the cloud” and “Information” or false dichotomies such as  the “online/offline” distinction while ignoring the underlying, persistently material realities. It also threatens to distract us from the persistence (and significance) of technologies that do not fit neatly in the digital category. This same material nostalgia which is blind to the materiality of the present is what leads us to myopically and misleadingly focus analysis of contemporary events on abstractions such as the “Twitter  Revolution” or “social media campaigns.” It is not that these are insignificant, it is rather that the rhetoric obscures the ongoing significance of the material realities. It fashions a false dichotomy between the virtual present and the material past. And our thinking will be all the worse for it.

To rephrase Lasch, tactile nostalgia undermines our ability to make intelligent use of the material.

_________________________________________________

Update:  Another instance of tactile nostalgia – The Book Club.

Update: One more — Toxic Nostalgia.

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9 thoughts on “Nostalgia: The Third Wave

  1. Another terrifically interesting essay, Michael!

    I’m currently finishing up a paper looking at the causes of various “techno-panics” over time. I try to group together a variety of theories and possible explanations, one of which is labeled “Hyper-Nostalgia, Pessimistic Bias & Soft Ludditism.” I don’t go into anywhere near the detail you do here, but I did unearth a number of interesting things while conducting research.

    Have you ever come across the book “On Longing: Narratives of the Miniature, the Gigantic, the Souvenir, the Collection,” by the poet Susan Stewart? She notes that what is ironic about nostalgia is that it is rooted in something typically unknown by the proponent. Consequently, she argues that nostalgia represents “a sadness without an object, a sadness which creates a longing that of necessity is inauthentic because it does not take part in lived experience. Rather, it remains behind and before that experience.” Too often, Stewart observes, “nostalgia wears a distinctly utopian face” and thus becomes a “social disease.”

    That’s probably a bit extreme, but it does help explain why some intellectuals, social critics, and policymakers occasionally demonize new mediums, technologies, or forms of culture. If one if suffering from a rather extreme version of what Michael Shermer refers to this as “rosy retrospection bias,” (“The Believing Brain,” 2011) or “the tendency to remember past events as being more positive than they actually were,” then it would hardly be surprising that they would adopt attitudes and policies that disfavor the new and different.

    Indeed, many critics fear how technological evolution challenges the old order, traditional values, settled norms, traditional business models, and existing institutions. Stated differently, by its nature, technology disrupts settled matters and, therefore, “the shock of the new often brings out critics eager to warn us away,” notes Dennis Baron, author of “A Better Pencil.” Occasionally, this marriage of distaste for the new and a longing for the past (often referred to as a “simpler time” or “the good old days”) yields the sort of a moral panics or technopanics I discuss in my paper. In particular, cultural critics and advocacy groups benefit from the use of nostalgia by playing into, or whipping up, fears that there was a better time we’ve lost and then suggesting “steps should be taken” to help us return to that time.

    I regard that as dangerous because it implies someone knows how to set society back on that supposedly better course even though they haven’t likely taken into account the full costs of even attempting to do so. Those costs could be speech-related (censorship), social (unnecessary changes in how we educate children) or economic (disruption of new technologies or business methods). That would be the downside of hyper-nostalgia if given the effect of law.

    I guess it all comes back to what the Scottish philosopher and economist David Hume observed in a 1777 essay: “The humour of blaming the present, and admiring the past, is strongly rooted in human nature, and has an influence even on persons endued with the profoundest judgment and extensive learning.” The problem is, when we act on those well-ingrained instincts, it has consequences and those consequences could be profound. Thus, I would argue we should establish a fairly high bar when it comes to nostalgic assertions about “a better time” to which some would have us return. Because in my eyes, those “good ‘ol days” — whenever those were — were rarely as great as some claim.

    Of course, others might claim that I am, once again, just being too much of a Pollyanna! ;)

    Cheers — Adam Thierer

    • Adam,

      Thanks for making the technology angle more explicit here. There’s no question that nostalgia plays an important role in our attitudes toward new technologies. There’s definitely a technological dimension to the various historical developments described by Lasch even though he only alludes to them in passing at one point in the chapter.

      I haven’t come across Susan Stewart before, but that definitely seems like a fascinating study. I’d want to ponder her notion of sadness without an object a little longer, and again so much of this hinges on how one defines nostalgia to begin with. My sense is that sometimes what we call nostalgia is a longing for something that, while perhaps unexperienced, is not quite inauthentic — akin to the longing for love by the unloved for example. But if we define nostalgia strictly as the longing for a particular time, then indeed, it is often not only unexperienced but also open to the criticisms made by Lasch and those you enumerated above.

      Now I did read Baron’s book, and I have to admit that I found it a tad pedantic, more assertion than argument. While there are false, romanticized, or otherwise misguided readings of the past, I do tend to think that real losses are also incurred and it is not unreasonable to attempt to mitigate these when possible. I share your antipathy toward attempts at social engineering, but I’m a bit uncomfortable with the opposite tendency as well — allowing technological change to dictate social and cultural change. Assuming there are cultural and social norms worth preserving, and we have an adequate sense of the way technologies will impact those norms, then it doesn’t seem unreasonable to make choices aimed at preserving those norms and values. I realize, of course, that those conditions are not easily met. The introduction and adoption of technologies, after all, might just as easily be guided by a blind faith in progress as by misguided nostalgia. This recognition that the two opposite tendencies share a mutual disregard for the real past is what I most appreciated in Lasch’s work. Now I readily grant that negotiating how this attentiveness to the real (not imagined) past and existing values might work out at the policy level is thorny to say the least; I’m much more comfortable discussing this at the level of individual choices, even while I recognize that this is often insufficient.

      All that to say that we’re agreed, there have been no golden ages and the good old days had their own problems. No doubt about that. I think Lasch too would agree with Hume in taking exception to the propensity to merely blame the present on account of the past. But borrowing Lasch’s categories, I think it fair to say that while it is dangerous to let nostalgia guide our technology policy, it might be just as ill advised to also forsake memory as a guide.

      You’ll have to let me know when your paper becomes available, I look forward to reading it! And truly, many thanks for your too generous comments on that last post at TLF.

      Cheers!

  2. [...] keep up with his brilliance, as I often do.  He posted another great essay today entitled, “Nostalgia: The Third Wave,” in which he discusses the work of the late social critic Christopher Lasch and his work on [...]

  3. Michael, thank you for this essay, and thank you Adam who brought it to my attention (I am an admirer of Susan Stewart’s poetry). I wonder why though you suggest that the tactile nostalgia may be “ill-advised” or “unintelleigent.”

    I really don’t think retro consumerism (though perhaps noisome in other ways for the efficient thinker or the forward-thinking artist) creates a mental or behavioral obstacle for concurrent usage of technology by most indulgers. Is it not possible that the human impulse is to do two things in this regard — to more fully integrate one’s past and present into a more cohesive sense of self (the indulgers certainly aren’t giving up smart phones and other technologies), and to nurse a part of the self that feels “increasingly unexercised” — i.e. the physical. (I’ll just leave aesthetics out of this discussion, but that’s much of the impulse for my own indulgence, if not that of Mad Men stylists. Or simply people who miss smoking at their desk…). I have not read enough of your blog, so feel free to point me to other discussions, but would you mind opining on why this is inherently a problem beyond the usual problem of wasteful materialism?

    • John,

      Thanks for reading and for posing the question which gives me the chance to clarify a little bit. I don’t think that expressions of tactile nostalgia are inherently ill-advised or unintelligent. And I agree that retro consumerism is at least in part a response to the real and perceived immaterialities of lived experience. As I mentioned in this post, the definition of nostalgia can be hard to pin down. I tend to think it is often used to name perfectly legitimate forms of longing, and is too often a term of abuse. In this post, however, I was mostly exploring Lasch’s discussion of nostalgia, and in his usage it is a wholly negative phenomenon. (He reserves the term “memory” for what others may consider more positive forms of nostalgia.) In his view, nostalgia actually entails severing the past from the present. So my comments reflected the possibility that tactile nostalgia may also lead us to think of the past as a hermetically sealed off time of quaint materiality, or as merely a field from which to recycle fashion. That is problematic. Wanting a more holistic experience of reality is not at all.

      You’ll find, in fact, that I think it important to take materiality and embodiment seriously and that human flourishing is contingent on it. Here are a handful of related posts:

      http://thefrailestthing.com/2011/05/17/resisting-disposable-reality/

      http://thefrailestthing.com/2011/05/05/a-frictionless-life-is-also-a-life-without-traction/

      http://thefrailestthing.com/2011/08/01/nostalgia-as-active-memory-and-index-of-our-desires/

      You might also click on the tags for “Nostalgia” and “Embodiment” in the tag cloud above.

      Thanks again for taking the time to read and comment. Let me know if this made sense.

      • This is great, Michael — thanks for the links; I will be reading them and navigating your site from there on through. And I better understand the scope of your concern in the above essay. — John

  4. Very thoughtful, as always.

    A niggle: Do you really buy, as you seem to in the penultimate paragraph, that the “onine/offline distinction” is a “false dichotomy”? I would call it an imperfect dichotomy – and I’m not convinced that anyone has ever seen it as anything but an imperfect dichotomy, except for those seeking a strawman – but a nevertheless valid and useful one. To call it false seems as misleading as calling it absolute. It implies that people who, in their lives, feel a tension or maybe even a conflict between offline experience and online experience are somehow delusional, which I don’t think is the case at all.

    • If I were writing this today, after all the haggling over digital dualism, etc., I don’t think I would’ve called it a “false dichotomy” for the reasons you give. I wrote the more recent “Varieties of Online Experience” post, in an effort to clarify my own thinking as it stands, and I was especially concerned there to distinguish the online and the offline amidst efforts to blur the difference. I’m certainly among those who feel the tension, so, yes, I’d say this is not a delusional at all.

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